Harvard Business Review
JULY 2, 2014
It’s a simple calculation to determine how many units must be sold at a given price to cover one’s fixed costs. Assume she must incur a fixed cost of $25,500 to produce and sell a kite. What if we want to make an investment and increase the fixed costs? That’s the breakeven point.
Strategy Driven
JULY 31, 2019
Your marketing plan and SWOT analysis are interesting – but they don’t mean a thing if you don’t have realistic figures on your bottom line. This allows you to demonstrate gross margin: sales revenue less sales costs. Some business planning software programs will help you make these projections. Income projections.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Harvard Business Review
JULY 2, 2014
It’s a simple calculation to determine how many units must be sold at a given price to cover one’s fixed costs. Assume she must incur a fixed cost of $25,500 to produce and sell a kite. What if we want to make an investment and increase the fixed costs? That’s the breakeven point.
Harvard Business Review
MARCH 21, 2013
The economic theory is that when different markets have different price sensitivities, producers must adjust their prices to optimize profits. for an energy bar at the airport, which would have cost about $2.00 That's because price discrimination only works when markets can be kept separate. For example, I just paid $3.00
Harvard Business Review
MAY 21, 2015
Over the past two decades, there have been many attempts to reform the electric utility market. Consider how Uber opened up the transportation market. In both cases, the two goods (car and real estate) are given value-creating potential through a process of market fragmentation and consumer empowerment.
Harvard Business Review
MARCH 28, 2014
Disruption is an explanation of how small nimble companies unseat industry giants – but it is simultaneously a story of market expansion and the provision of ever cheaper and more accessible goods and services. Virtual reality is not a disruption to the computing market, instead it stands poised to disrupt content consumption.
Harvard Business Review
OCTOBER 5, 2017
It could be because “software development typically requires large upfront fixed costs,” meaning that firms that are already pretty large are the ones who can afford to invest in it. “Once a firm ‘invents’ good management it will then grow rapidly and dominate the market,” Bloom argues.
Expert insights. Personalized for you.
15 
Let's personalize your content