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This Strategic Pivot to Address COVID Will Help Your Business Thrive

Lead Change Blog

Below is a summary of how I helped five startups, three middle-market companies, and a business unit of a Fortune 300 company pivot for pandemic-influenced business settings. Being deprived of basic humans needs that we naturally get from work, such as sense of connection, tribe, meaning, and purpose.

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The Toxic Leader

N2Growth Blog

It leads people to feel trusted, and influences them to do much more for the organization. Praise and recognition: One of our basic human needs is to feel appreciated and valued. Giving people greater autonomy and control over their workday has profoundly positive effects. I would love to hear your comments on this topic.

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Becoming a Leader: Risky Business

CO2

In today’s fast-paced market environment, the definition of insanity should probably read: doing the same thing over and over again and expecting the SAME results. Becoming a Leader: Talent #13–Influence Others. You will have great influence on others when you allow them to have great influence on themselves.

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Why HR and the CEO should be joined at the Hip | In the CEO Afterlife

In the CEO Afterlife

Now I must admit that my Nabob Foods and Jacobs Suchard alumni would be the first to tell you that marketing occupied that prime piece of bone real estate. After all, I had come up through the marketing ranks. HR’s most important role is to influence the CEO on the corporate culture. Marketing is important. Leadership.

CEO 162
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Is There a CEO Afterlife? | In the CEO Afterlife

In the CEO Afterlife

I’ve also written a historical novel, although I’m still trying to find a publisher who isn’t afraid to invest in a newbie, grey-haired writer in a market going through drastic change. Many find satisfaction using their influence to help others. Human Resources. Imagine how difficult it is for him to keep his ego in check.

CEO 100
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Moving on from ROI to ROE, a Return on Empathy

Strategy Driven

As a result significant business resources are wasted buy an over-reliance on market research that poses only rational questions but neglects to probe customers’ emotional reactions that lie hidden within their answers. Our inability to influence the outcome of an event is deeply unsettling. The Need for Caring Relationships.

ROE 50
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When New Products Should Make Customers Feel in Control

Harvard Business Review

Conventional wisdom suggests that marketers should emphasize the novelty of new products to get people to buy them. Despite the fact that firms spend billions of dollars on developing and marketing new products, these products face persistently high failure rates — often up to 40% to 90%, depending on the product category.