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When Turning Points Become Touchpoints

Lead from Within

These turning points, the moments when we decide which way we will go, can become touchpoints in our lives. Before you face your next turning point, take note of the ways you can deepen it into a touchpoint: 1. When times are tough, it is hard to see beyond our own perspective.

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Become a Brand Renegade

Leading Blog

A brand renegade makes huge changes that everyone else turns their heads to notice. We wanted to create the ultimate client experience, from the moment the client walked into our studio and saw how beautiful and comfortable it was to the point when the client looked in the mirror at his or her finished tattoo or piercing.

Brand 289
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The Power of Collaboration: Building a High-Performing Team

Experience to Lead

The Role of Leadership in Building a High-Performing Team Team leaders play a pivotal role in shaping a high-performing team and inspiring employees. They frequently model the qualities of leadership to team members who will become future leaders in the company. High performance doesn’t just happen overnight.

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Listen to Your Employees, Not Just Your Customers

Harvard Business Review

When the big video streaming service surveyed customers who renewed subscriptions, it discovered, paradoxically, that some customers stayed with Hulu even when they didn’t necessarily have a positive perception of the brand overall. Turning data into action. Design your feedback system to aggregate data at key touchpoints.

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The Key to Campbell Soup’s Turnaround? Civility.

Harvard Business Review

Being treated with respect had a more powerful effect on employees than other more celebrated leadership behaviors including recognition and appreciation, communicating an inspiring vision, providing useful feedback — even opportunities for learning, growth, and development. Set Expectations. People valuing Campbell.”

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The Rebirth of the CMO

Harvard Business Review

That in turn relies on not only having excellent marketing capabilities, but also connecting marketing with the entire organization. To have the influence to help set business strategy for the company, CMOs need to translate customer insights into terms meaningful to senior leadership. Discover data-driven insights that drive growth.

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Turn Your Next Interruption into an Opportunity

Harvard Business Review

Modern life, particularly work life, has become increasingly hectic. One of the most powerful lessons I have learned in my over thirty five years of leadership experience is that these thousands of little interruptions aren’t keeping you from the work, they are the work. Think about it. Pretty efficient.

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