Harvard Business Review

MAY 4, 2017

How can you continuously defer short term profitability to grow your network effect? But as long as there is stickiness to be created, it’s a sensible strategy. Today, AWS is a much more valuable business for the company’s long-termism. The Refresher: Net Present Value. Risk losing short-term.

Collison 10

Collison Net Present Value Company Short-term 10

Harvard Business Review

DECEMBER 23, 2013

Overcoming “short-term-ism”. One major blind spot for marketers to be aware of is “short-term-ism” that most analytics engender. The reality is that the majority of marketing activities have both a short- and long-term impact on sales. One consumer food brand almost fell into this short-term trap.

Marketing 12

Marketing NPV Short-term Net Present Value 12

Harvard Business Review

NOVEMBER 25, 2013

Just 36 percent of CMOs, for example, have quantitatively proven the short-term impact of marketing spend, according to the 2013 CMO Survey (and for demonstrating long-term impact, that figure drops to 32 percent). Help CFOs focus on the long term. Why is this so challenging?

CFO 8

CFO Short-term Long-term Benchmarking 8

Harvard Business Review

FEBRUARY 7, 2011

With political upheaval roiling the streets of Cairo, the first concern of top management in many multinationals is to get their employees and their families out of Egypt safely. In both places, we know the instability will worsen macroeconomic performance in the short term. Certainly the money at stake is substantial.

NPV 12

NPV Short-term Discount Politics 12

Harvard Business Review

MARCH 31, 2017

But having a grasp of terms like EBITDA and net present value are important no matter where you sit on the org chart. The Refresher: Net Present Value. Do: Enroll in an online or community college class to learn about basic financial concepts and terms. How can you boost your financial acumen?

Finance 8

Finance Skills EBITDA Net Present Value 8

Harvard Business Review

MARCH 10, 2011

To make sure they're comparing apples to apples, they discount those future cash flows to arrive at their net present value. They believed managers needed a better way to come up with a number to represent their cost of capital, and that's what they were presenting. McNulty et al.

CAPM 13

CAPM Cost Discounted Cash Flow Cost of Capital 13

Harvard Business Review

OCTOBER 15, 2012

As innovators engage with the market through the MVP, they learn valuable information to help them refine the product-market fit and better understand and further build for the value proposition. Net Present Value ). This iterative approach is consistent with "real options" (vs. There's a solution.

Innovation 8

Innovation Execution Net Present Value Open-book 8