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Transforming Commerce: Chief Commercial Officer Search

N2Growth Blog

The CCO works closely with executive teams to define the company’s commercial path, making pivotal decisions about brand positioning, market competition, and revenue growth. In addition, the CCO manages and implements strategies to drive revenue growth, break into new market segments, and foster customer engagement.

Trends 293
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Crisis Management: The Ultimate Test of a Leader | In the CEO.

In the CEO Afterlife

Crisis Management: The Ultimate Test of a Leader. by John • September 12, 2011 • Human Resources , Leadership , Strategy • 4 Comments. How is it possible for three months of crisis management ineptitude to occur in an organization the size of BP with a product as environmentally toxic as oil? In the CEO Afterlife.

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6 Factors That Can Impact Your Commercial Business

Strategy Driven

In the commercial world, factors ranging from sudden disasters to evolving market trends play a crucial role in shaping the business landscape. While some of these elements are within a business owner’s control, others are external forces that require a well-thought-out strategy to manage.

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Ways To Protect Your Intellectual Property

Strategy Driven

Trademarks are typically used in marketing strategies and identifying a brand. Keep in mind that copyrights expire 70 years after the death of its creator, but it ultimately depends on the nature of the intellectual property. Trademarks are slightly different than copyrights. These are things like symbols, designs, logos, catchphrases.

Licensing 110
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5 Key Fire Safety Measures for Small Businesses

Strategy Driven

Starting a new business requires a hefty amount of thought and planning, but most of that will be focused on acquiring customers, financial planning, marketing strategies, overheads, and so on.

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Joining Boards: It's Not Just Who You Know That Matters

Harvard Business Review

And 43% cited technology expertise, HR-talent management, international-global expertise, and succession planning as the skills missing most on their boards. The industry with the greatest skills gap was IT & telecommunications, whose boards are in serious need of international-global expertise and HR-talent management.

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How to Protect Your Organization From the Amazon of Your Industry

Strategy Driven

How To Avoid The Digital Marketing Parasite. If you own, lead, or manage an organization, acknowledge that the primary task of any business is the generation of new customers. You cannot outsource marketing, or it will put your company in a position to finance the organization that will one day put you out of business.

Industry 114