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5 Leadership Signals that Turn Culture into Advantage

Skip Prichard

According to one former employee, “Management made it clear that no employee was allowed to complain about the unethical practices that were going on within the branch.”. There’s nothing wrong with operating out of self-interest. But you should pick a longer time horizon for calculating ROI on your leadership choices.

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4 Ways Leaders Can Get More from Their Company’s Innovation Efforts

Harvard Business Review

Another pervasive reason is that senior executives are trained as operators, not innovators. And there’s a fundamental conflict between innovation and optimizing an existing operation. To close the gap, we need to treat innovation differently than we do normal operations. Here are four things leaders can do.

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Tips on hotel marketing 2019 (including email marketing)

Strategy Driven

Promoting your hotel to your target audience, increasing occupancy rates and online bookings, maximising your ROI and engaging with guests can often be an overwhelming task. Many travellers now research their accommodation online, reading reviews, researching the area and once they have made their decision, actually making an online booking.

Hotels 66
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A Step-by-Step Plan to Improve CMO-COO Collaboration

Harvard Business Review

A traveler arrives in a foreign country and attempts to use his credit card to make a purchase. As Jo Coombs, Managing Director at OgilvyOne, London, observes, “I don’t think it can just be one or the other. If it’s all about the operations then you lose sight of the customer.

COO 8
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Case Study: The Expat Dilemma

Harvard Business Review

As the senior HR executive in charge of managing overseas assignments, Anton Danois made a point of spending time with Streuvels Chemicals' expatriate employees and their families. But managing European chemical plants was what he knew best, not overseeing an international mobility department. What's the ROI? I love to travel.

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Know Your Customers Wherever They Are

Harvard Business Review

Since each touchpoint yields a particular piece of data, this becomes a complex data management challenge. Research shows that personalization can deliver five to eight times the ROI on marketing spend and lift sales 10% or more. Retailers are desperate to unlock this intelligence so they can make more personalized offers.

Retail 12
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Ten Clues It's Time to Replace Your Head of HR

Harvard Business Review

If your CHRO travels only to accompany you, or keeps in touch with staff primarily through email or one-way communication such as videocasts, you've got a problem. When the staff conversation turns to operating margins, cash flow, inventory, or revenue, does the CHRO tune out? Face time with employees is essential.

Metrics 14