Skip Prichard
AUGUST 25, 2019
There’s nothing wrong with operating out of self-interest. But you should pick a longer time horizon for calculating ROI on your leadership choices. He can tell you what’s moving in the right direction—and where we’re getting loose and need to tighten up operations. A traveler on an important journey comes to a raging river.
Harvard Business Review
SEPTEMBER 21, 2015
Lotta, who’d joined Ervaring from Marriott two years before, was the first to admit that her new company, with 12 brands operating 5,000 hotels, mainly in Europe, needed help. . In the first six months we had 4 million unique visitors, and we’re now reaching 14 million travelers a month. trillion travel industry.
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Strategy Driven
NOVEMBER 25, 2019
Promoting your hotel to your target audience, increasing occupancy rates and online bookings, maximising your ROI and engaging with guests can often be an overwhelming task. Many travellers now research their accommodation online, reading reviews, researching the area and once they have made their decision, actually making an online booking.
Harvard Business Review
OCTOBER 10, 2017
Another pervasive reason is that senior executives are trained as operators, not innovators. And there’s a fundamental conflict between innovation and optimizing an existing operation. To close the gap, we need to treat innovation differently than we do normal operations. Here are four things leaders can do.
Harvard Business Review
JANUARY 28, 2015
A traveler arrives in a foreign country and attempts to use his credit card to make a purchase. If it’s all about the operations then you lose sight of the customer. Rather than measuring marketing KPIs or operations KPIs, focus instead on the more customer-oriented journey KPIs, such as lifetime margin.
Harvard Business Review
OCTOBER 26, 2012
Research shows that personalization can deliver five to eight times the ROI on marketing spend and lift sales 10% or more. These data rarely exist in one place in the organization so you'll need to pull in people from multiple functions such as marketing, sales, in-store operations, IT, and beyond. Be systematic.
Harvard Business Review
SEPTEMBER 7, 2011
What's the ROI? Mobility, as far as I can tell, doesn't have a clear-cut purpose, and it seems to exist beyond the bounds of ROI. You're probably right about ROI," she said. I traveled a lot as a girl," Ana was saying. "My I love to travel. "As a GM, I dug down to the fundamental questions: What's this program for?
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