Management Productivity Stage-Gate Technology 
Strategy Driven
DECEMBER 10, 2021
Building a new product is a daunting task that requires the collaborative efforts of many people. Once the product-development stage concludes, a fancy marketing campaign is used to glamorize the team’s hard work, labor, and perseverance, ready to compete against other products of the same league. Pick a date.
Mills Scofield
DECEMBER 5, 2014
Once upon a time, before the era of big data analytics, corporations had similarly routine business growth issues and threats: i.e.: after years of being the market leader in a specific product category, they quickly begin to lose market share, they wanted to introduce their product into a new market. Product Intelligence: What Is It?
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In the CEO Afterlife
OCTOBER 17, 2011
The conversation in the 2011 branding world is well beyond product and service brand discussion by marketers and ad agencies. The reason: a fundamental flaw in the management process that is supposed to renew brand health. The blemish is the abdication of brand attention by top management. The CEO as Chief Brand Custodian.
Lead on Purpose
MAY 12, 2009
Even the most basic items did not exist before someone (or ones) came up with an impression of a product or service that would be useful in some way. When you stop and think about it, the number of incredible products and services available today is truly amazing. This is the primary responsibility of product managers.
Mills Scofield
NOVEMBER 18, 2011
In meat plants, tens of thousands of operators are “whizzing” meat products everyday in over sixty countries around the world. So into the “Scoping” stage we go and the learning begins. This is a story about leaving “our lover”, the industry we know and seeking success in the unknown.
Miles Anthony Smith
NOVEMBER 7, 2019
Most customers are interested in your content first (how much you know about their pain points) before purchasing your products or services. They somehow manage to engage with their audience consistently by constantly putting out articles, infographics, or anything of value, not just in content marketing but also in sales.
Harvard Business Review
APRIL 17, 2018
This is both because the resulting knowledge might walk out the door, as employees join other firms or start their own, and because you can acquire firms who have the needed technology. Although the setting was law firms, rather than technology firms, all the assets in those firms reside in human capital. In fact, this is unlikely.
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