article thumbnail

How to Drive Change with a Leadership Point of View

Next Level Blog

  Seeing that clean energy was going to be a growth market, Immelt launched ecomagination in 2005.    If you’re a leader, how do you develop, share and lead change with a point of view?   Developing ecomagination is a good example of that. .    Immelt has done that repeatedly since 2005

article thumbnail

The Case for Crowdsourcing Projects as a Business

Strategy Driven

The concept of crowdsourcing dates back to 2005, when Wired magazine journalists, Mark Robinson and Jeff Howe, coined the phrase. The roots of crowdsourcing can be traced as far back as the early 18th century, when the British government sought help from members of the public to develop the best way to measure a ship’s longitudinal position.

Project 50
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What the EPA’s Clean Power Plan Looks Like in Practice

Harvard Business Review

I’ll take that as a sign investors aren’t buying the old scare tactic that federal climate action is bad for the economy. Americans — and American companies — have also connected the dots between clean energy and economic growth, with 87% last year saying that developing clean energy should be a priority for the President and Congress.

Power 8
article thumbnail

9 Out of 10 People Are Willing to Earn Less Money to Do More-Meaningful Work

Harvard Business Review

By contrast, since 2005, the importance of meaningfulness in driving job selection has grown steadily. Simple tactics can amplify social connection and shared purpose. Current compensation levels show only a marginal relationship with job satisfaction. “Meaning is the new money, an HBR article argued in 2011.

article thumbnail

Replacing the Sales Funnel with the Sales Flywheel

Harvard Business Review

Around 2005, marketing became a bigger force driving growth. In addition to a sales rep, you created a business development role for pre-sales, you hired a variety of hunters and farmers, you assigned an account rep to manage ongoing business. Sales reps leveraged that information gap to create a lot of trust. Employee skills.

B2C 14
article thumbnail

Five Mistakes to Avoid When Managing Digital Teams

Harvard Business Review

Encourage everyone on the team — including designers, developers, and content producers — to consider deliverables through to execution. If your team today has practices like designers throwing PhotoShop files over the wall for developers to execute, you may need to build in more collaboration. I’ve done that.

Team 8
article thumbnail

The 7 Essential Truths About Social Media

Terry Starbucker

They are tactics that fit into a strategy, which fits into a bigger picture of the goals we’re trying to achieve as a company. One of the first things I did when coming on board was develop a Social Media Roadmap. One of the first things I did when coming on board was develop a Social Media Roadmap. Does this make sense?

Media 289