Remove 2010 Remove Advertising Remove Marketing Remove Marketing Strategy
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3 Important Things I Learned About Social Media in 2010 :: Women.

Women on Business

This year of 2010 has been a revelation to me as to the ins and outs of Social Media. I take it as a marketing given that a business should be utilizing internet Social Media opportunities if – and this is a big IF – that business has a desire to be known farther afield than its own geographical neighborhood. Not really.

Media 198
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The Hard-Knock Valuation of Brand Equity Growth | In the CEO.

In the CEO Afterlife

by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress. So, why shouldn’t marketing investments in brand equity require the same accountability?

Brand 253
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People Do Business With You…But Why?

Women on Business

It is not because they had some unique access to talented people, advertising, consultants or the media. Red Zone Marketing’s “Why”: We focus our efforts on finding simple, common sense and inexpensive alternatives to creating growth in a business. It help to get right decision and preparing future business and marketing strategies.

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How are you doing on price? :: Women on Business

Women on Business

Since then, I have had more and more discussions with my clients about their pricing strategies and being squeezed in this market. So I’ve spent some time exploring best practices and considering what we should recommend in this market. By Barbara Weaver Smith I first published this discussion six months ao.

Price 133
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Clout as Strategy and Why Companies Won't Admit It | In the CEO.

In the CEO Afterlife

Strategy is a plan of action designed to achieve a defined goal. There are all sorts of strategies in today’s business – at the top is corporate strategy, followed by a slew of functional and sub-functional strategies ranging from marketing to waste management. Tactics are often misconstrued as strategies.

Strategy 131
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Doing 'Different' Right: Ten Big-Time Difference Makers and How.

Strategy Driven

If you’re using the same old marketing strategies today because they brought in business in years past, you’re in danger of being pummeled by your competition. Combine social media with traditional marketing techniques for breakthrough results! Perfect your marketing mix and win with …And the Clients Went Wild!

Wilde 62
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Relational Leadership and Employee Retention – A Match, part 3.

Strategy Driven

Community Marketing becomes strategic to a respected organization. Actually, a Community Marketing strategy helps define the business purpose and elevates the concept. Figure 1: The Community Marketing Strategy The relational diagram involves the entire spectrum of people. Relational Leadership is people-centric.