Leading Blog

JANUARY 16, 2023

That punch is what gives brands what they most want from their branding, marketing, and advertising — a response. In an industry where mattresses are always on sale, we knew the brand had to do something to disrupt the market. A challenger strategy. It can’t simply be manufactured through advertising.

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Brand Advertising Marketing Strategy Competitive Advantage 288

Strategy Driven

JANUARY 22, 2020

2020 has kicked off with a variety of new marketing trends. Marketing is all about getting your business out there and building a relationship with customers. In many cases, businesses will start marketing campaigns to push products or rebrand themselves. Advertising on Social Media. Customer Experience. Convenience.

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Marketing Strategy Marketing Strategy Advertising 67

Strategy Driven

MAY 27, 2023

An online MBA in marketing is a great way to transition into a marketing career. The business world constantly evolves, so marketers must stay current on new trends and technologies. This online MBA program in marketing prepares you to tackle the challenges of today’s fast-paced, data-fueled world.

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Marketing Career Trends Advertising 104

Strategy Driven

JULY 14, 2023

As we continue to sail on the digital wave, marketing strategies that were once considered the norm are continuously overhauled to keep up with the shifting consumer tastes and technological advances. Discover the top marketing trends shaping the future of today’s companies.

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Trends Marketing Succession Content 94

Strategy Driven

NOVEMBER 27, 2022

As a business, marketing can be a highly effective tool and can have many uses. For businesses nowadays, having a marketing strategy, budget, and team to execute it successfully is key. There are many ways that a business can benefit from marketing. Marketing does more than just appeal to your targeted audience.

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Marketing Marketing Strategy Reputation Brand 98

Joseph Lalonde

FEBRUARY 4, 2021

Business marketing strategies are getting more creative by the day. And this is due to a cut-throat competition that urges marketers to put their thinking hats on when it comes to advertising. But ever since, there is one marketing element that hasn’t changed over the years: Graphic design.

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Resources Marketing Strategy Advertising Creativity 264

Strategy Driven

MARCH 5, 2024

Building a successful business requires using different strategies that work effectively, especially when it comes to incorporating a powerful brand identity marketing tool like vanity phone numbers. However, you need a winning marketing plan in order to effectively compete with other auto shops.

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Brand Automotive Power Marketing Strategy 105

Strategy Driven

JULY 4, 2019

Marketing is one of the most important aspects of any business; if you aren’t marketing as effectively as you can, your business isn’t going to be performing as well as it should. Here are some simple tips to help you devise effective marketing strategies every time. Make it Personal. Use Specialists.

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Marketing Strategy Marketing Strategy How To 50

Strategy Driven

DECEMBER 11, 2022

As a marketing manager, you have a lot of responsibilities on your plate. You are in charge of creating and executing marketing plans, overseeing campaigns, developing and managing budgets, and more. In this blog post, we will take an in-depth look at the many tasks that marketing managers are responsible for.

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Marketing Management Marketing Strategy Budgeting 87

N2Growth Blog

JANUARY 11, 2024

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Yet, when carried out adeptly, it results in holistic and sustainable marketing strategies.

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Creativity Business Objectives Marketing Trends 235

Strategy Driven

NOVEMBER 21, 2017

When you market, especially as a small business, you need to be smart. You need to use these five marketing strategies that really work, instead of paying for ones that make every sale an uphill battle: 1. The whole point of pay-per-click advertising is that it takes your listing to the top of the SERPs. Improve Your SEO.

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Marketing Strategy Marketing Strategy Media 57

Strategy Driven

AUGUST 20, 2021

Marketing is everywhere in modern life, and understanding it is crucial to entrepreneurial success. Everything you purchase has been advertised to you through strategic marketing, from the food you eat, to the furniture in your home, to your car, to the software you use daily! Let’s get going! Pillar #1: Product.

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Marketing Succession Marketing Strategy Price 122

Strategy Driven

OCTOBER 1, 2021

Your business marketing strategy must be built on a very clear plan, and it is this strategy that this article will discuss and elucidate upon. Good business strategy is about having a vision for the future and then planning and implementing workable systems to attain this vision. Begin to plan your marketing campaign.

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Marketing Strategy Marketing Strategy Metrics 104

Strategy Driven

JULY 11, 2021

Building an effective marketing strategy should be a priority for all business owners. A winning strategy is key for winning new clients and retaining loyal ones alike. Given its importance on the future of your business, it is very easy to overcomplicate your marketing efforts. The Final Word.

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Marketing Succession Brand Affiliate Marketing 122

Strategy Driven

NOVEMBER 24, 2017

That means you need to have an effective marketing strategy that will attract customers and encourage them to make a purchase. You might not think that you need a dedicated mobile strategy when it comes to marketing. What Type of Mobile Marketing do You Need? What Type of Mobile Marketing do You Need?

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Strategy Driven

JANUARY 27, 2021

Many companies in the United States spend a decent chunk of their funds on marketing. companies spend at least 10% to 12% of their yearly budget on marketing alone. These companies’ kind of marketing tactic is quantity over quality, which means getting as many advertisements done and distributed out into the world as possible.

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Marketing Efficiency Company Word of Mouth Marketing 73

Strategy Driven

JULY 6, 2020

Marketing is an integral element for any business. With this importance in mind, here’s a quick guide on marketing your business in 2020. With this importance in mind, here’s a quick guide on marketing your business in 2020. Conduct market research. Which marketing methods convince them to purchase items?

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USP Marketing Credit Rating Advertising 132

In the CEO Afterlife

JULY 2, 2013

Many years ago I read Theodore Levitt’s The Marketing Imagination. In the book, the renowned marketing professor said there was no such thing as a commodity, only people who think like commodities. This served me well as a branded coffee marketer. Differentiation is the name of the marketing game.

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Marketing Levitt Telecommunications Brand 257

Strategy Driven

SEPTEMBER 23, 2021

If you do, remember that the vast need for lawn care service providers means you need to remain relevant in the market. With this, marketing your firm should be the first strategy to keep you going a great deal. Read on to know how effectively you can market your lawn care business. Offline Advertising Strategies.

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Marketing Advertising Magazine Audience 84

Strategy Driven

JULY 12, 2019

If you’re considering using radio advertising for your business but you don’t know whether it’s for you then don’t worry, you have come to the right place. Whether you’ve just started your business or you’ve been doing it for years, the decision to use radio advertising shouldn’t be taken lightly. You Can Do It As Often As You Need.

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Advertising Audience Comparison Marketing Strategy 57

Strategy Driven

FEBRUARY 14, 2017

Your business thrives on how effective its marketing strategy is. Marketing is a concept that can almost consume a business that hasn’t got its strategy in order. Most businesses place a vast proportion of their budget towards marketing and its various sub-categories. Each advertising method has its own benefits.

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Strategy Driven

SEPTEMBER 15, 2020

As such, entrepreneurs need to know the shortcuts and the tricks to each part of their business – and this article is all about getting the most out of your marketing strategy without spending undue time on advertising and marketing. Use Apps and Programs. SEO Boosts. Social Media.

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Entrepreneur Marketing Tips Marketing Strategy 67

Strategy Driven

JANUARY 28, 2021

If so, then you need to utilize the power of digital marketing to improve your current lead generation strategy. Don’t worry if you don’t understand digital marketing and how it can help you, we’ve got you covered. Keep reading to learn the top benefits of online marketing. Gain New Clients.

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Marketing Marketing Strategy Brand Advertising 67

Strategy Driven

MAY 12, 2017

Whether you are just starting out, have a fully fledged business, or even class your company a huge success, I think we can all agree that the marketing strategies you put in place are vital to your business growth. A decent marketing strategy can be the difference, the reason someone steps into your store or clicks on to your website.

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Strategy Driven

MAY 14, 2020

Marketing any business is a tricky process. Then there are all the different advertising channels available, where you have to try and figure out which ones work best for a business. While working in a particular niche will limit the options available, there’s still plenty of potential to craft a killer marketing plan.

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Marketing Succession Audience How To 117

Joseph Lalonde

AUGUST 25, 2022

Pay-per-click (PPC) advertising is a great way to drive traffic to your website. So if you’re not already using pay-per-click advertising to drive traffic to your website, now is the time to start developing a strategy. The first step to creating a great PPC digital marketing strategy is to determine your budget.

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Strategy Advertising Budgeting Audience 156

Strategy Driven

MARCH 27, 2020

Executing an excellent marketing campaign is even more critical for brick and mortar retail stores than it is for other types of businesses, such as those that operate solely online. If you are looking to lead a marketing campaign for your store, read on for some top tips that are available. Don’t Forget Physical Marketing Strategies.

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Marketing Tips Retail Advertising 79

Strategy Driven

AUGUST 18, 2021

However, to achieve tremendous growth and turn your restaurant into the powerhouse you hope it to be, it’s vital to market the brand and its wares. One option to consider is influencer marketing. Many hospitality entrepreneurs haven’t gone down this path yet, but it can be an innovative and often lucrative marketing tactic to test out.

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Influence Marketing Discount Brand 132

Strategy Driven

MARCH 30, 2021

When it comes to marketing, you’ve got to move fast to make sure you aren’t left behind the times. Whether you feel it’s necessary or not, your rival’s approach to marketing can sway your decision. By failing to invest in the latest trend or piece of technology, you could fall further behind, allowing them to soak up your market share.

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Marketing Trends Budgeting Advertising 89

Strategy Driven

FEBRUARY 28, 2020

There have been significant changes in the world of the law of late, as we see more firms ramping up their marketing and business growth activities. The market is much bigger, more competitive and more dynamic than ever before. See our top tips below for some suggestions on how to get your marketing strategy on the right track.

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Marketing Tips Marketing Strategy Advertising 66

Strategy Driven

APRIL 7, 2020

Having a strong marketing strategy can make or break the successful launch of a business. Does your startup have the marketing blueprint it needs to make it in 2020? Follow these seven keys to marketing success and avoid mistakes. Keeping an eye on your competition will help you react to market changes before they do.

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Marketing Succession Media Marketing Strategy 75

Strategy Driven

APRIL 27, 2024

Prospective franchisees should delve into the economics of their chosen franchise, factoring in franchise fees, royalties, and advertising costs, among others. Budgeting wisely, preparing for unexpected expenses, and familiarizing oneself with various financing routes are elemental strategies for financial preparedness.

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Franchising Strategy Exit Strategy Entrepreneur 104

Strategy Driven

FEBRUARY 7, 2020

You may have the best product or service in the world, but if you do not know how you market it, you will not be able to sell it. What this means is that your competitor with an inferior product can potentially make far more sales than you if they have the marketing wherewithal you lack. So here are some ideas to get you started.

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Marketing Advice Brand Audience 81

Strategy Driven

MARCH 19, 2020

Without the proper marketing, most startups and small businesses will be doomed to fail. However, with such an abundance of marketing techniques available, it is important that small business owners deploy the correct methods in order to maximize their return on investment. Complete Your Market Research. Profile Target Markets.

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Marketing ROI Audience How To 66

Strategy Driven

DECEMBER 20, 2022

This is great news for business owners who want to capitalize on this new market, but it’s important to remember that maximizing profits in the ecommerce world is no easy feat. Invest in Advertising & Promotion. In order for customers to find out about your products or services, you need to invest in advertising and promotion.

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Advertising Software Price Marketing Strategy 108

Strategy Driven

JUNE 26, 2020

Businesses are often quick to slash marketing budgets in times of disruption, and the response to the recent economic upheaval has been no different. Global ad spend is predicted to fall by nearly $50 billion in 2020, with major organizations like Google cutting marketing budgets in half for the rest of the year.

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Budgeting Marketing How To ROI 95

Strategy Driven

FEBRUARY 17, 2020

Traditional vs digital marketing, which is better? Used right, your traditional marketing campaigns will boost your digital marketing success and vice versa. The only way to achieve maximum marketing success is to use both strategies. Traditional vs Digital Marketing: It’s Not a Choice. Neither is.

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Marketing Audience Marketing Strategy Advertising 66