2010 Brand Human Resources Marketing 
In the CEO Afterlife
OCTOBER 11, 2011
The Hard-Knock Valuation of Brand Equity Growth. by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. There’s not a Brand Manager that doesn’t want to build brand equity. Consider this exchange between Hogwash Detergent’s CEO and the Brand Manager I’ll call Janet.
Women on Business
DECEMBER 8, 2010
How endearing is your brand to your customers? What do you your customers believe and understand about your brand? Using “Buddy the Elf” as an example for the four steps to brand building, this week we’ll discuss steps three and four: developing brand identification and meaning, and developing relationships with customers.
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Women on Business
DECEMBER 2, 2010
How endearing is your brand to your customers? What do you your customers believe and understand about your brand? What do you your customers believe and understand about your brand? Let’s use “Buddy the Elf” as an example for the four steps to brand building. What does your brand stand for? Does it fill a need?
Women on Business
DECEMBER 24, 2010
As we read year-end and best-of 2010 articles and watch the tribute shows, take a moment to try to add up the cumulative wealth of those being remembered. In the years leading up to 2010, estate planners believed that an estate tax-free 2010 would never happen, but Congress never got its act together long enough to change the law.
Women on Business
JANUARY 3, 2011
Offer your services for website design , IT Consulting , or Internet Marketing. Market your service to small businesses, and people with home offices. Tap into social media marketing or business networks to attract customers to your Web site. Everybody uses a computer, but few know much about it.
Women on Business
DECEMBER 17, 2010
This year of 2010 has been a revelation to me as to the ins and outs of Social Media. I take it as a marketing given that a business should be utilizing internet Social Media opportunities if – and this is a big IF – that business has a desire to be known farther afield than its own geographical neighborhood. Not really.
Women on Business
JANUARY 17, 2011
The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.
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