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Success Begins with Quality Customer Service

Chart Your Course

But eConsultancy’s 2013 Cross-Channel Marketing Report found that 70 percent of business owners feel acquisitions are definitely more expensive than retention. An airline sending text messages to customers about flight delays or billing departments sending reminder of upcoming invoices are two examples of anticipatory service.

Quality 182
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0511 | Larry Downes: Full Transcript

LDRLB

One of the things I think is most interesting is there’s a lot of old models of innovation and of strategy that I won’t say they don’t necessarily apply anymore, but they apply to very, very, almost static markets. DAVID: Yeah. I should say we were talking off the air about- Thanks for ruining Everett Rogers’ curve for me.

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Don’t Settle for Being an “-er Brand”

Harvard Business Review

As a member of a start-up advisory program, I regularly hear pitches from aspiring technology entrepreneurs. billion IPO valuation in 2013) can be attributed to its continued focus on that target. Southwest Airlines exists in a class of its own in large part due to its fun personality. Branding Marketing Strategy'

Brand 10
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How to Turn Around Nearly Anything

Harvard Business Review

The Boston Red Sox 2013 World Series championship will long be remembered as proof that you can turn around nearly anything. Others need a course correction while still profitable (Microsoft), or a momentum shift because of disruptive new technologies (newspaper companies). Forget bureaucrats, fancy lobbies, and marketing expense!

How To 9
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The Benefits of Hiring Your Best Customers

Harvard Business Review

The key is to look beyond just the obvious places like marketing. The airline industry has experienced great volatility from deregulation, takeovers through mergers and acquisitions, and, as always, unpredictable forces of nature. “The learning curve in any industry is steep, but it is particularly so in the airline industry. .

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How Uber and the Sharing Economy Can Win Over Regulators

Harvard Business Review

The global sharing economy market was valued at $26 billion in 2013 and some predict it will grow to become a $110 billion revenue market in the coming years, making it larger than the U.S. While it is easy to categorize business as in line with the free market and progressives as anti-market, the reality is far more nuanced.

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Your Board Should Be Full of Activists

Harvard Business Review

In its 2013 proxy statement , GE announced that it is searching for director candidates who will bring technology, marketing, finance — and “leadership” experience to the boardroom. Consider what the board of General Electric has declared as its criteria for new directors.