Harvard Business Review

AUGUST 18, 2015

Its creation marks the beginning of the end of the e-commerce era defined by browsers, search, maps, and apps and monetized through advertising and the beginning of the next arc of digital transformation of industries (automotive, health care, and others) propelled by the combination of human minds and powerful machines.

Venture Capitalist 8

Venture Capitalist Kleiner Business Model Health Care 8

Harvard Business Review

MAY 10, 2018

From targeted online advertising to more precise recommendation engines, consumer markets are bursting with innovation around machine learning and advanced analytics. Data-Driven Marketing. The service provides benchmarks and insights to ensure sustainable, cost-effective improvements in blast performance.

B2B 8

B2B Chemicals Venture Funding Engineering 8

Harvard Business Review

DECEMBER 6, 2012

Together with the complementary technology forces of social, mobile, the cloud, and unified communications, big data brings countless new opportunities for learning about customers and their wants and needs. For a decade or so now, we've seen technology and data bring new levels of personalization and relevance.

Business Model 8

Business Model Dunning Advertising Content 8

Harvard Business Review

JUNE 19, 2015

Situation One: It’s a Technology in Search of a Need. Instead of selling the concept of the “connected home,” Nest focused on specific problems their customers wanted to solve in addition to good technology. The result: Market success for the product and the company was purchased by Google for $3.2 Fix or kill?

Productivity 8

Productivity Products Long-term Marketing 8

Harvard Business Review

OCTOBER 10, 2014

Marketers often distinguish between paid, earned, and owned media. At the risk of oversimplifying, paid media is advertising and sponsorships, while earned media is public relations and word-of-mouth. At the risk of oversimplifying, paid media is advertising and sponsorships, while earned media is public relations and word-of-mouth.

Media 8

Media B2B Disintermediation Content 8

Harvard Business Review

AUGUST 5, 2014

Overly simplistic notions – “the people who do the advertising”– were based on stereotypes that never accurately reflected the range of responsibilities that many CMOs had. Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. And that really is on the backs of marketing.”

P&L 9

P&L Banking Marketing Call Center 9

Harvard Business Review

FEBRUARY 17, 2016

Recruiting in today’s ultra-competitive job market is tough and success can often hinge on the team that you already have in place. How technology is changing the way we work. Note that we didn’t spend a single dollar on advertising or promoting our job openings. The same can be said for established companies.

Company 8

Company Benchmarking Storytelling Engineering 8

Harvard Business Review

APRIL 28, 2015

Ask anyone in technology. And today, the nearly two billion user profiles it captured serve as the backbone for one of the largest advertising businesses ever created. But before those records were converted into advertising revenue, there was no spot for them in any financial statement. The Challenge of Building an Ecosystem.

Business Model 8

Business Model System Management Supply Chain 8