To Inspire Innovation, Get a Muse
Harvard Business Review
JANUARY 6, 2012
Does your business — should your innovators — have a muse? Aesthete-centric brands like Burberry's, Zegna and Chanel have as their ambassadors aspiring icons who give creative light and focus to the design portfolio. Anyone can hire a focus group. Perhaps the newly-knighted Sir Jonathan Ive has one, too.
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