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Hiring An SEM Expert: What Skill Set To Look For

Strategy Driven

It’s a huge market when we take B2B and B2C online sales together. This growth in e-commerce has also fueled the demand for Search Engine Marketing (SEM) experts. Web marketing with analytics. Categories of Digital Marketing Strategies. The Skill-Set An SEM Expert Must Have. Technical Skills.

Skills 97
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2020 Top CHRO List – The People Leaders To Watch

N2Growth Blog

In the years that have passed, we’ve continued to expand and refine the list by looking for CHROs able to innovate and outperform their peers regardless of current market dynamics in play at the time. Remember, it’s the people and culture who enable technology and marketing success – not the other way around. ?.

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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

65 Content Marketers List the 44 Content Marketing Agencies Crushing It (Plus 70 Tips & 78 Myths Dispelled) ​Digital marketing is becoming harder to ignore as we now live in a world of internet ubiquity. Click "READ MORE" to see the 44 content marketing agencies and 70 related tips from the experts!

Marketing 105
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Put the “and” Back in “Sales and Marketing”

Harvard Business Review

Nowhere else in the executive suite of a typical corporation are two functions as closely intertwined as sales and marketing. Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones.

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Content Is Crap, and Other Rules for Marketers

Harvard Business Review

Until fairly recently, the options for marketers were relatively limited. Digital technology and social media have offered the best of both worlds — the ability to reach, and engage, millions of people. Yet despite these scattered successes, there is mounting evidence that most marketers’ content efforts are failing.

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Modifying Marketing in a Transforming World

Strategy Driven

It looks as if this is going to push even further as new AI (artifical intelligence) technologies are becoming more and more prominent in the market. When it comes to marketing the digital revolution has made large changes to the knowledge and decision-making abilities of customers.

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Doing Business in India Requires a Mobile-First Strategy

Harvard Business Review

If you want to see how mobile technology can disrupt the very basics of business models and habits established over hundreds if not thousands of years, look at what’s happening in India. By July 2016, virtually every Indian had a mobile telephone and access to text messaging, primarily using 2G technology.