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The Importance of Testing in an E-marketing Campaign

Women on Business

Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test. Are they using email blasts, social networking, relationships with key bloggers? How does their e-marketing supplement their traditional marketing? The same idea works for e-marketing.

Marketing 162
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The Big Picture of Business – Cut the Weeds: Focus on Priorities and Strategy, Avoid the Time Zappers

Strategy Driven

What types of ‘wild goose chases’ have you pursued in your networking career? Examine and benchmark the reasons and results. If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter. Budget it each year.

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The Big Picture of Business – Tribute to Dick Clark

Strategy Driven

I started out my career by aspiring to be like Dick Clark. It was he who encouraged your own leadership qualities, because your success ultimately honored him. Each entertainment niche may not be your ‘cup of tea,’ but relating to others will create common bonds and exhibits leadership. Imparting Experiences.

Mentor 90
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The Not-So-Secret Secrets to Making It Big: Five Surprisingly Doable Steps That Will Propel You to the Top

Strategy Driven

This non-traditional, gung-ho guide is not afraid to lay out the leadership methods that can effectively get a new business off the ground, and through the requisite fast-track growth phases that produce tangible success measured by your bottom line and your wallet. This plan will help you get through the year. All rights reserved.

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The Big Picture of Business: Leadership for the New Order of Business Part 2

Strategy Driven

Upper management is most effective when it frames business decisions toward values, customs, beliefs, goals, objectives and the benchmarking of tactics. Value-added leadership is a healthy way of professional life that puts collaborations first. Value-added leadership requires a senior team commitment. Culture and Mission.

Mentor 56
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The Big Picture of Business: Fine Wine, Aged Cheese and Valuable Antiques. Professionals Who Go the Distance.

Strategy Driven

A professional’s career and their collected Body of Work encompass time, energy, resources, perseverance and lots of commitment in order to produce. There are three key ingredients in developing deep leadership roots. Who should be the arbitrator and benchmark? Commitment to Career. by Hank Moore. You should.

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The Big Picture of Business – Fine Wine, Aged Cheese and Valuable Antiques: Part I

Strategy Driven

A professional’s career and their collected Body of Work encompass time, energy, resources, perseverance and lots of commitment in order to produce. The multiple parts of a successful company require care, attention, grooming and benchmarking. There are three key ingredients in developing deep leadership roots. You should.