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How To Make Your Small Business Customers Happy

Strategy Driven

In the beginning, it is all about coming to terms with how to market your business in order to reach new customers and grow your client base. As a small business, you cannot always offer deals and discounts. It could be as simple as a free gift, or discount on their next order. Assess customer needs. Remember names or needs.

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How to Improve Customer Loyalty in eCommerce Businesses

Strategy Driven

Today’s eCommerce market is very competitive, making brand loyalty an elusive concept for many. These programs also make them feel part of a buzzing online community that allows them to bond with other customers. Enhance Your Email Marketing Strategy. Make Return Policies Easy. About the Author.

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StrategyDriven Editorial Perspective – Good Intentions, Bad Results: Learning from the Panic of 1826

Strategy Driven

A typical post note transaction went as follows: a borrower approached an insurance company and requested a six-month IOU of $1000, minus a discount of say 3%. The borrower would then sell the discounted $970 post note on the money market, also paying a discount to the post note purchaser of say $30, receiving $940 in cash.

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6 Tips for Financial Security After You Retire

Strategy Driven

Diversify your holdings across stocks, bonds, mutual funds, real estate, and other alternatives to reduce your risk exposure to any single asset class. Index funds offer diversified, low-cost exposure to stock markets, while speculative, highly volatile assets like cryptocurrencies and penny stocks should be avoided.

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How the Insurance Industry Can Push Us to Prepare for Climate Change

Harvard Business Review

Hayek , economists have emphasized the central role that price signals play in markets. If insurers offer a discount for climate-proofing homes, homeowners will likewise have an incentive to make that investment. Premiums discounts incentivize resilience measures, which can help prevent property loss in the first place.

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A Refresher on Cost of Capital

Harvard Business Review

You’ve got an idea for a new product line, a way to revamp your inventory management system, or a piece of equipment that will make your work easier. There are two groups of people who may put up the capital needed to run a business: investors who purchase stock and debt holders who buy bonds or issues loans to the company.

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How to Help Cyprus Help Itself

Harvard Business Review

The economist Robert Shiller has suggested issuing bonds that are linked to GDP, arguing that "the opportunity to participate in the uncertain economic growth of the issuer might well excite, rather than scare off, investors — just as it does in the stock market.". Each bond would have a maturity of, say, 15 or 20 years.

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