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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, recent technological advancements and industry shifts have expanded and evolved this role significantly.

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Essential Tips For First Time Business Owners

Strategy Driven

With that being said, running a business, be that a small start-up, mid-sized enterprise, or a global brand, managing your business is not easy, especially if you’ve never been in that position before. Furthermore, when you hire your first team members , be sure to listen to them, including their advice, concerns, and ideas.

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How to Build a Brand | N2Growth Blog

N2Growth Blog

The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.

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How to Hand Off an Innovation Project from One Team to Another

Harvard Business Review

Truth is, you can have the right portfolio of investments, the right metrics and governance, the right stage-gate development process, and the right talent on the right teams — but if you don’t design the right handoffs between your teams, all of that planning falls apart. How do you prevent a drop-off?

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Are You Read to Declare War?

Strategy Driven

It’s every businessperson’s nightmare: his or her company is failing, dysfunctional, stuck in neutral, and/or is disappointing overall, from the finances to the customer feedback. Warring camps develop, each seeking supremacy in what has become a political organization. That’s the bad news. Absolutely not.

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The Next Wave of Process Strategy

Harvard Business Review

Ford, for example, reengineered its global product development process to keep all parties, including suppliers, up to date on the status of new products in its pipeline. And they are using long-established approaches such as sharing data, online standards and templates, and using teams that map processes. Knowledge work redesign.

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Job skills in demand in 2021

HR Digest

Hard skills can be an exhaustive list, hence we have pared it down somewhat to include technical and management skills. Brand Management. Finance special emphasis on block chain and Cryptocurrency. Supply chain management. Collaboration. Adaptability. Artificial Intelligence, Deep learning. Cloud computing.

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