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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, recent technological advancements and industry shifts have expanded and evolved this role significantly.

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Executive Search Firms in Finance: Unlocking Fiscal Leadership

N2Growth Blog

By partnering closely with clients, executive search firms gain valuable insights into the culture, values, and business objectives of the organizations they are working with. To achieve this, it is crucial for organizations to establish a strong employer brand and showcase their unique value proposition.

Finance 409
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A Culture of Excellence: An Interview with Melissa Strait

HR Digest

In these challenging times, Melissa Strait , Chief People Officer at Inspire Brands, is making a herculean effort to build on the advantages of a values-driven corporate culture. The HR Digest: What is Inspire Brands’ secret sauce for being recognized as a “Great Place to Work?”

Brand 52
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Mastering HR: Best HRM Books for Beginners to Read in 2024

HR Digest

Karen Beaven’s “ Strategic Human Resource Management: An HR Professional’s Toolkit ” provides a comprehensive guide, covering both technical and personal aspects of talent management, workforce planning, and leveraging new technologies. Laszlo Bock’s “ Work Rules! ‘Work Rules! . ‘Work Rules!’

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The Power of an Enemy

In the CEO Afterlife

Your success or failure can be quantified by such measurements as market share, financial ratios, brand awareness, new products and deadlines. Winning at any cost is a signal that you have lost sense of the business objectives. Pillsbury pioneered this category with proprietary technology and had no direct competition.

Power 208
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The Rainmaker Fab Five Blog Picks of the Week

Sales Wolf Blog

 Don't miss this great podcast where Wally and Wayne talk about ways to keep your team focused on key business objectives.  Don't miss this great podcast where Wally and Wayne talk about ways to keep your team focused on key business objectives.

Blog 157
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Design Your Employee Experience as Thoughtfully as You Design Your Customer Experience

Harvard Business Review

Working through each stage and employee segment, we identified the gaps between the current experience and an experience that would address employees’ needs, cultivate the desired culture, and align with our business objectives and requirements.

Brand 8