Brand Creativity Ethics Human Resources 
Women on Business
DECEMBER 8, 2010
How endearing is your brand to your customers? What do you your customers believe and understand about your brand? Using “Buddy the Elf” as an example for the four steps to brand building, this week we’ll discuss steps three and four: developing brand identification and meaning, and developing relationships with customers.
Women on Business
DECEMBER 2, 2010
How endearing is your brand to your customers? What do you your customers believe and understand about your brand? What do you your customers believe and understand about your brand? Let’s use “Buddy the Elf” as an example for the four steps to brand building. What does your brand stand for? Does it fill a need?
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In the CEO Afterlife
OCTOBER 7, 2013
While brand reputation remains critical in purchasing decisions, more and more consumers want to know who makes the brands they buy. Less diversity hinders creativity, innovation and entrepreneurial thinking. Success in the new economy requires creativity, innovation and entrepreneurship.
In the CEO Afterlife
OCTOBER 30, 2011
by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. The ethic of more balls in the air, more chances of success lurks in their subconscious. After that, you migrate to tactics – which battles to wage, when, how and with what resources. Human Resources.
Lead Change Blog
JUNE 23, 2016
Bill is frustrated with the work ethic and low levels of engagement within his management and employee ranks. There is a human resources person or HR department. The term “human resources” speaks volumes. Bill, in his late 50s, worked hard to be tapped as the CEO by the board. He works even harder as the CEO.
In the CEO Afterlife
APRIL 24, 2017
The added complexity and loss of focus on the Nike brand was a lesson well-learned and it didn’t take Nike long to see the error of their ways. Cutting through the clutter requires giving up something of value such as brands and products for the sake of other considerations. Have they also lost their way? This is strategic sacrifice.
Women on Business
DECEMBER 15, 2010
I had to get creative and find alternative ways to get my assignments and correspondence completed. Did you ever notice that when you have to do without something your brain jumps into creativity mode to find an alternative solution to a problem? How do you spur your own creativity to solve problems? Would love to hear about it!
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