Brand CRM Leadership Marketing 
N2Growth Blog
MARCH 23, 2010
I was recently asked the following question: “What is the difference between CRM and CEM, or is there any difference between the two? As most of you know I am a huge fan of well conceived CRM initiatives. That said, I have rarely witnessed CRM implemented to its full potential.
N2Growth Blog
APRIL 2, 2010
Blogging since 2002, being actively involved in digital marketing since the early 90′s, and being online since the days of the ARPANET I have a bit of history with most things digital. Successful businesses adapt to market innovations and thrive, while those that fail to make iterative leaps fall by the wayside.
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Harvard Business Review
AUGUST 24, 2016
Whether you’re a corporation, a nonprofit or a government agency, chances are that your approach to customer relationships at a system-wide level begins and ends with CRM (customer relationship management) software — yet its implementation rarely does much to foster real relationships. Measuring Marketing Insights.
Harvard Business Review
NOVEMBER 23, 2015
Marketing has entered its “uncanny valley” moment. Some marketing efforts give off the same vibe, like that creepy feeling when a casual online search leads to a glut of ads for the same pair of boots or getaway destination. Sales & Marketing. And that’s off-putting. It’s worth trying to get right.
Harvard Business Review
JULY 3, 2015
It starts by understanding customers’ affinity with the brands. Most leaders are already working to deepen customers’ relationships—converting uninterested consumers (transactors) into passionate brand advocates (promoters). These four types of customers represent different levels of brand affinity: 1.
Strategy Driven
MARCH 11, 2013
Attitude , The Little Green Book of Getting Your Way , The Little Platinum Book of Cha-Ching , The Little Teal Book of Trust , The Little Book of Leadership , and Social BOOM! Are you the dominant brand, or is your brand bland? You just finished reading The Secret of Lousy Service and How to Fix It ! Not you, of course!
Harvard Business Review
FEBRUARY 12, 2016
In 1933, General Motors President and CEO Alfred Sloan established the automobile industry’s first full-time consumer research department under the direction of Henry “Buck” Weaver, a pioneer in market-based decision making. We’ve come a long way. Today, Weaver’s mass-mailing tactics seem quaintly out of date.
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