Harvard Business Review

AUGUST 28, 2017

While it’s clear that CEOs need to consider AI’s business implications, the technology’s nascence in business settings makes it less clear how to profitably employ it. They add that strong support comes not only from the CEO and IT executives but also from all other C-level officers and the board of directors.

Survey 14

Survey Execution First-mover Advantage Technology 14

N2Growth Blog

JUNE 11, 2010

Validating proof of concept around social media ROI is a discussion that may have had a bit of relevance 24 months ago, but unless you’ve been stranded on a desert island for the last couple of years you know that numerous case studies abound which validate social media beyond any reasonable doubt.

Media 407

Media Influence Blog Real Estate 407

Harvard Business Review

SEPTEMBER 28, 2012

Then–Google CEO Eric Schmidt was appalled : "Sergey, among your many ideas, this is the worst." (The Google may not have a hedge fund, but it's unlikely that high IQ hedge funds aren't using Google's data to better manage their own situational awareness and risk. An HBR Management Puzzle. What a pity. More >>.

Hedge 15

Hedge Core Competence CFO ROI 15

Harvard Business Review

OCTOBER 9, 2013

You’ve definitely given me some food for thought about my career trajectory, and how to use branding to my advantage,” an executive at a management consulting firm wrote. Given the seemingly abysmal ROI, isn’t it better to invest your time elsewhere? The email arrived the day after a speech I’d given in London.

Brand 10

Brand Media Follow-up Audience 10

Harvard Business Review

AUGUST 5, 2014

Deborah DiSanzo, the CEO of Philips Healthcare, was once a CMO. She knew that to have a role in steering strategy, she had to earn the trust of her CEO and board. “To CMOs need to show the ROI of every pound spent on marketing and how it delivers against the bottom line.”. That bottom line sensibility is crucial.

P&L 14

P&L Banking Marketing Call Center 14

Harvard Business Review

DECEMBER 20, 2018

In 2017, CIO magazine reported that around one-third of all customer relationship management (CRM) projects fail. Front-line sales professionals and managers rarely find the majority of these capabilities useful in winning more business for the company. Broadcast this message loud and clear from the CEO and sales leadership.

CRM 15

CRM Project Succession CIO 15

Harvard Business Review

SEPTEMBER 19, 2016

You have to approach these problems as a manager and do the best analysis you can, including hard-headed financial analysis. Imagine, for example, that you’re a pharmaceutical CEO deciding whether to recall a new drug. But perhaps managers have no choice. How should you make this decision?

ROI 8

ROI Long-term Conflict of Interest Pharmaceuticals 8

Miles Anthony Smith

NOVEMBER 7, 2019

They somehow manage to engage with their audience consistently by constantly putting out articles, infographics, or anything of value, not just in content marketing but also in sales. According to Noah Kagan, the CEO of SUMO , Sujan is half-mad scientist and half content master. 3) That your intern can manage your content strategy.

Marketing 105

Marketing Content Audience Brand 105