N2Growth Blog

OCTOBER 6, 2010

Bill McDermott, CEO of SAP followed Jim, or at least attempted to…While Bill has a successful track record in business going all the way back to his years as an entrepreneurial teenager, his presentation was horrid (sorry Bill). Up next was Calos Brito, CEO of Anheuser-Busch InBev. What’s the ROI on a handshake?

Blog 306

Blog Brand Media Influence 306

Harvard Business Review

OCTOBER 20, 2016

If you work in finance, it’s true that making friends with a filmmaker is less likely to add to your bottom line than spending time with someone in your own industry. It’s to fulfill personal curiosity and develop yourself as a person; professional or monetary ROI is a happy coincidence. But you have to play the long game.

Industry 8

Industry Venture Capitalist Bond Groupthink 8

Harvard Business Review

OCTOBER 9, 2013

Given the seemingly abysmal ROI, isn’t it better to invest your time elsewhere? In my book Reinventing You , I feature finance author Ramit Sethi, who used the technique successfully and has blogged about how to do it.) It’s unlikely that you’ll be “discovered” right away by a top CEO or VC trawling the Internet.

Brand 8

Brand Media Follow-up Audience 8

Harvard Business Review

SEPTEMBER 28, 2012

Then–Google CEO Eric Schmidt was appalled : "Sergey, among your many ideas, this is the worst." (The Conversely, figuring out how to maximize ROI on terabytes and gigabytes can't help but force leadership to reevaluate how orders of magnitude more data should make their business more valuable. What a pity.

Hedge 15

Hedge Core Competence CFO ROI 15

N2Growth Blog

JUNE 11, 2010

Validating proof of concept around social media ROI is a discussion that may have had a bit of relevance 24 months ago, but unless you’ve been stranded on a desert island for the last couple of years you know that numerous case studies abound which validate social media beyond any reasonable doubt.

Media 368

Media Influence Blog Real Estate 368

Harvard Business Review

AUGUST 5, 2014

Deborah DiSanzo, the CEO of Philips Healthcare, was once a CMO. She knew that to have a role in steering strategy, she had to earn the trust of her CEO and board. “To CMOs need to show the ROI of every pound spent on marketing and how it delivers against the bottom line.”. That bottom line sensibility is crucial.

P&L 11

P&L Banking Marketing Call Center 11

Harvard Business Review

DECEMBER 19, 2014

At the macroeconomic level, the New Climate Economy report (issued by a group of CEOs, leading economists, and former country presidents) challenged the persistent, but incorrect, view that we have to choose between expanding prosperity for billions of people and protecting our shared asset base (that is, Earth and its climate).

Chemicals 13

Chemicals Short-term Energy Report 13

Harvard Business Review

SEPTEMBER 21, 2015

Gerard nodded toward the front of the room, where Dan Carlson, the CEO of HotelShield, stood at a podium, PowerPoint clicker at the ready. ” “I have Carly running the ROI — both short-term and long-term,” he said, referring to Carly Janssen, his finance director, “but I have to say that I find it intriguing.

Case Study 8

Case Study Travel Hotels NPV 8

Miles Anthony Smith

NOVEMBER 7, 2019

According to Noah Kagan, the CEO of SUMO , Sujan is half-mad scientist and half content master. Simply writing blogs or creating other forms of content isn't enough to deliver ROI. Content marketing cannot be done by someone in finance that kinda dabbles in writing. That you don't need a strategy. But yes, they do!

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

SEPTEMBER 19, 2016

Imagine, for example, that you’re a pharmaceutical CEO deciding whether to recall a new drug. A recent exchange between Tim Cook, the CEO of Apple, and an activist shareholder dramatized these legal realities. ” Then he added, “If you want me to do things only for ROI reasons, you should get out of this stock.”

ROI 8

ROI Long-term Conflict of Interest Pharmaceuticals 8

Harvard Business Review

DECEMBER 20, 2018

CRMs today also serve a lot of masters, from executives in the C-suite, technology, marketing, finance, and, oh yeah, sales. Broadcast this message loud and clear from the CEO and sales leadership. Implement your CRM with that in mind and you’ll be pleased with your ROI.

CRM 13

CRM Project Succession CIO 13