CEO Finance Marketing ROI 
Strategy Driven
OCTOBER 2, 2011
How To Generate More Leads and Close More Sales, Through Trade Shows By Using Online Video & Marketing Automation by More Trade Show Sales How To Increase Leads and Sales Generated From Trade Shows By 15% Or More. ATTENTION: CEOs, Marketing Managers, and VPs of Sales and Marketing–Announcing a Free Revenue-Focused Webinar!
Harvard Business Review
AUGUST 15, 2013
This argument was derided by IT supply-side executives such as Steve Ballmer, Carly Fiorina, and Scott McNealy, but CEOs quietly applauded it. In fact, CEOs avoid IT like the plague. Because they distance themselves from IT, CEOs don''t grasp its subtleties. They had suspected all along that IT really doesn''t matter.
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Harvard Business Review
OCTOBER 3, 2018
About 30 minutes prior to her weekly one-on-one with the CEO, the chief marketing officer at a multibillion global financial services firm received a cryptic email from him with the subject line “The Trouble with CMOs.” The CEO, grinning, agreed with her. Don Farrall/Getty Images.
Harvard Business Review
AUGUST 5, 2014
Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. This diversity reflects not only a deepening understanding of the connection between growth and customer satisfaction, but a much greater awareness of what marketing can do to help forge that bond.
Harvard Business Review
AUGUST 28, 2017
While it’s clear that CEOs need to consider AI’s business implications, the technology’s nascence in business settings makes it less clear how to profitably employ it. They add that strong support comes not only from the CEO and IT executives but also from all other C-level officers and the board of directors.
N2Growth Blog
OCTOBER 6, 2010
Bill McDermott, CEO of SAP followed Jim, or at least attempted to…While Bill has a successful track record in business going all the way back to his years as an entrepreneurial teenager, his presentation was horrid (sorry Bill). Up next was Calos Brito, CEO of Anheuser-Busch InBev. What’s the ROI on a handshake?
N2Growth Blog
JUNE 11, 2010
Validating proof of concept around social media ROI is a discussion that may have had a bit of relevance 24 months ago, but unless you’ve been stranded on a desert island for the last couple of years you know that numerous case studies abound which validate social media beyond any reasonable doubt.
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