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The 5-point plan to build a fantastic reputation

CEO Insider

And with Harvard Business Review citing 70-80 percent of a firm’s market value coming from intangible assets such as brand equity, intellectual capital, and goodwill, it’s vitally important for all CEOs to proactively manage their reputation given […]. Copyright The CEOWORLD magazine Limited 2021.

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Retain Your Top Performers

Marshall Goldsmith

The new work contract – where employees take responsibility for their own careers and corporations provide them with career-enhancing but impermanent opportunities – can be as difficult for organizations to manage as it is for individuals. We must manage our human assets with the same rigor we devote to our financial assets.

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CEOs Need Hard Data on Customer Loyalty

Harvard Business Review

Three-quarters of the world's CEOs say more emphasis should be placed on measuring the value of non-financial assets such as intellectual capital and customer relationships. This was the headline finding of a recent study (PDF) by the American Institute of CPAs and the Chartered Institute of Management Accountants.

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You Don’t Need to Be a Silicon Valley Startup to Have a Network-Based Strategy

Harvard Business Review

” Publicly, CEOs talk about digital transformation, but privately, they wonder if their efforts will be enough. Retailers like Walmart and Macy’s manage a supply chain, buying and reselling their own inventory. Human capital. We normally think of people as something to be managed. Intellectual capital.

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Why Leaders Are Still So Hesitant to Invest in New Business Models

Harvard Business Review

According to Ocean Tomo, a consulting firm focused on intellectual capital, physical assets (plant, property, and equipment) made up more than 80% of the market value of the S&P 500 in 1975. Further, it simpler and less risky for managers tend to stick closely to the previous year’s budget. How much is changing?

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Why IBM Gives Top Employees a Month to Do Service Abroad

Harvard Business Review

According to Litow, the objective was threefold: to support IBMers in their service engagements, to invest the intellectual capital of IBMers in tackling social issues around the world, and to develop the expertise and leadership of IBMers through volunteer opportunities that leverage their skills and abilities.

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Why IBM Gives Top Employees a Month to Do Service Abroad

Harvard Business Review

According to Litow, the objective was threefold: to support IBMers in their service engagements, to invest the intellectual capital of IBMers in tackling social issues around the world, and to develop the expertise and leadership of IBMers through volunteer opportunities that leverage their skills and abilities.