Mills Scofield
APRIL 29, 2019
Because the key to innovation isn’t processes, stage gates, weird exercises, or competitions. I view the commitment to innovate, in the companies I’ve worked for and with, as a spectrum of lobsters - from cooked, to live, to rare blue ones. The key to innovation has been and always will be People. Blue Lobsters.
Strategy Driven
DECEMBER 10, 2021
Once the product-development stage concludes, a fancy marketing campaign is used to glamorize the team’s hard work, labor, and perseverance, ready to compete against other products of the same league. Now that the product is about to debut, a creative team put their heads together to create effective marketing campaigns.
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Mills Scofield
APRIL 29, 2019
Because the key to innovation isn’t processes, stage gates, weird exercises, or competitions. I view the commitment to innovate, in the companies I’ve worked for and with, as a spectrum of lobsters - from cooked, to live, to rare blue ones. The key to innovation has been and always will be People. Blue Lobsters.
Leading Blog
NOVEMBER 3, 2023
It’s helpful to first understand the various stages involved in improving business processes. Synchronize siloed processes : Imagine if ATC activities were standard but siloed off from other aviation processes, such as airport gate management. We recommend doing this in stages, as opposed to a “big bang.” finance, I.T.,
CO2
APRIL 1, 2022
It’s more likely that they set out to meet an unmet need in the market. And if they did that effectively, they made money because of a genuine commitment to the customer. Inspiration: Does it make our employees, customers, and partners feel committed and excited? For example, high purpose companies experience: 14.1%
CO2
APRIL 1, 2022
It’s more likely that they set out to meet an unmet need in the market. And if they did that effectively, they made money because of a genuine commitment to the customer. Meaningful and inspire commitment . Inspiration: Does it make our employees, customers, and partners feel committed and excited? greater revenue growth.
Harvard Business Review
NOVEMBER 12, 2012
In some of these markets, minorities are in fact the majority. I'm a product of a market like this. While political operatives have their own lessons to learn from the 2012 electoral results, marketers need to utilize some of the same strategies Obama used to win a second term — particularly in his appeal to minorities.
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