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‘Good’ Is Not Enough

Lead Change Blog

But, perhaps the biggest factor shaping customer expectations are exceptional service experiences they have received which can span across all industries. When your customer goes to Disney World, shops at Nordstrom, or buy online from Zappos, their experiences become fodder for comparisons to you.

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'Good' Is Not Enough

Lead Change Blog

But, perhaps the biggest factor shaping customer expectations are exceptional service experiences they have received which can span across all industries. When your customer goes to Disney World, shops at Nordstrom, or buy online from Zappos, their experiences become fodder for comparisons to you.

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How to Discover Your Organization’s Deep Purpose

Skip Prichard

Based on my research, I have found that when leaders practice deep purpose, their long-term financial performance actually improves in comparison with their convenient-purpose counterparts. How do leaders best develop these skills? Tell us what your research shows about this. ” -Ranjay Gulati.

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Why Your Customer Loyalty Program Isn’t Working

Harvard Business Review

This latest frequent flyer reboot is an example of how the meaning, measure, and management of “customer loyalty” are changing. Unlike Tesco, which pioneered data-driven customer loyalty programs, Walmart has never sought to discriminate between best and typical customers.

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8 Tips to Maximize Your Tanning Salon’s Profit Margins

Strategy Driven

Start by thoroughly assessing your current prices in comparison to nearby competitors. Consider adopting a tiered pricing model, which caters to different customer segments and encourages upgrades. Moreover, social media ads targeted at your local area can be cost-effective ways to reach potential customers.

Tips 104
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8 Tips to Maximize Your Tanning Salon’s Profit Margins

Strategy Driven

Start by thoroughly assessing your current prices in comparison to nearby competitors. Consider adopting a tiered pricing model, which caters to different customer segments and encourages upgrades. Moreover, social media ads targeted at your local area can be cost-effective ways to reach potential customers.

Tips 87
article thumbnail

8 Tips to Maximize Your Tanning Salon’s Profit Margins

Strategy Driven

Start by thoroughly assessing your current prices in comparison to nearby competitors. Consider adopting a tiered pricing model, which caters to different customer segments and encourages upgrades. Moreover, social media ads targeted at your local area can be cost-effective ways to reach potential customers.

Tips 84