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‘Good’ Is Not Enough

Lead Change Blog

But, perhaps the biggest factor shaping customer expectations are exceptional service experiences they have received which can span across all industries. When your customer goes to Disney World, shops at Nordstrom, or buy online from Zappos, their experiences become fodder for comparisons to you.

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'Good' Is Not Enough

Lead Change Blog

But, perhaps the biggest factor shaping customer expectations are exceptional service experiences they have received which can span across all industries. When your customer goes to Disney World, shops at Nordstrom, or buy online from Zappos, their experiences become fodder for comparisons to you.

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Why Your Customer Loyalty Program Isn’t Working

Harvard Business Review

This latest frequent flyer reboot is an example of how the meaning, measure, and management of “customer loyalty” are changing. Unlike Tesco, which pioneered data-driven customer loyalty programs, Walmart has never sought to discriminate between best and typical customers.

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How to Discover Your Organization’s Deep Purpose

Skip Prichard

Based on my research, I have found that when leaders practice deep purpose, their long-term financial performance actually improves in comparison with their convenient-purpose counterparts. Tell us what your research shows about this. This is because deep purpose provides focus and consistency when the path ahead is unclear.

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The Emerging Strategy of Innovative Service

Strategy Driven

It makes pretty good, average, satisfactory customer service look plain vanilla by comparison. Customers want sparkly and glittery; a cherry on top of everything. Bell is a customer loyalty consultant and the author of several national best-selling books. Creating Customer Focused Teams, Part 2.

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8 Tips to Maximize Your Tanning Salon’s Profit Margins

Strategy Driven

Start by thoroughly assessing your current prices in comparison to nearby competitors. Consider adopting a tiered pricing model, which caters to different customer segments and encourages upgrades. Moreover, social media ads targeted at your local area can be cost-effective ways to reach potential customers.

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Measuring the ROI of social media? There’s a laugh, and a joke.

Strategy Driven

HERE’S WHAT THEY SHOULD MEASURE: LRI otherwise known as Lost Revenue (and goodwill and customer loyalty) of Idiots. They were greedily measuring increased revenue from debit card customers. Their billion dollar loss paled in comparison to their complete loss of goodwill. I doubt they will recover in a decade.

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