The Big Flaw in Corporate Sustainability Rankings

Harvard Business Review

To find out, we turned to political and business ethics research from the Center for Political Accountability (CPA) and the University of Pennsylvania's Zicklin Center for Business Ethics Research. public companies — their CPA-Ziplin Index — to Newsweek's environmental transparency scores. Corporate social responsibility Politics Sustainability CPA

Who Rules the Web Now?

Harvard Business Review

The login systems for Facebook and iTunes give Facebook and Apple the ability to influence users through ad services downstream. Instead, each possesses a wealth of user information to target ads to individual consumers on a cost-per-click (CPC) or cost-per-action (CPA) basis. Hence locking in lesser players into "spheres of influence," whether it's Groupon (for which Google bid $6 billion, before a week later it was worth $15 billion), Twitter, LinkedIn, or Netflix.

CPM 17

44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

TopRank Marketing TopRank Marketing has been doing innovative and impactful work with interactive content and B2B influencers for huge brands like SAP, Dell, LinkedIn, 3M, and Oracle for over 18 years. 1) You will need strong consistent, content with influencer outreach. (2)

Healthy Habits Of Successful Leaders – An Expert Roundup

Joseph Lalonde

3) Mental – My role as host of The Ziglar Show requires me to study the messages of today’s top world influencers, and it’s a dramatic gift. I adore my CPA and bookkeeper and we strive to be generous with what we have.

Levitt 330

Leaders Can Be Human Too: In Praise of Touchy-Feely

Terry Starbucker

He liked hiring young accountants (I happened to be a CPA at a large firm at the time) because of their bottom-line savvy and buttoned-down approach to looking at a business. People that could match his style of leadership: autocratic and one-way, with a large helping of fear. In today’s knowledge worker world, the key is winning the hearts so the mind follows and influencing without authority (since people can vote with their feet.)

CPA 224

A Board Member’s Guide to Corporate Political Spending

Harvard Business Review

According to the 2015 CPA-Zicklin Index of Corporate Political Disclosure and Accountability, half of the companies in the S&P 500 Index disclose some or all of their contributions of corporate funds to candidates, parties, and committees or have policies not to make such contributions.

CPA 16

The Timeless Strategic Value of Unrealistic Goals

Harvard Business Review

This latter view has strongly influenced my work. I did my chartered accountancy degree in India (the equivalent of a CPA), got my doctorate in accounting at HBS, and was teaching financial and managerial accounting at Dartmouth's Tuck School of Business when I read the "Strategic Intent" article. Gary Hamel and C.K.