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A Guide to Marketing Your Business: 2020 Edition

Strategy Driven

Marketing is an integral element for any business. It allows a brand to become visible to new potential customers, it keeps them in the consciousness of current customers, and it can bring instant awareness to new products or services. With this importance in mind, here’s a quick guide on marketing your business in 2020.

USP 132
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How Can You Manage Your Small Business Finances More Effectively Using Loans?

Strategy Driven

Also like other types of loans, a business owner’s credit rating can be a deciding factor in whether a loan is approved or not, and it impacts the interest rate of any loan as well. Much like any other loans, they come with interest to pay, and there is also variable loan vs fixed to consider.

Finance 100
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Gain The Funding You Need To Grow Your Business

Strategy Driven

If your business remains stagnant on the market for too long then the longevity of your model will almost certainly be called into question. Your credit rating can also impact your ability to get a loan for a private company. Are you thinking about growing your business? However, growth does cost money.

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How To Secure Business Financing After Declaring Bankruptcy

Strategy Driven

Although you are pitching the product, it’s vital that you demonstrate a clear understanding of the finances if you want to inspire confidence in investors. Find somebody that is equally as passionate about the product but, most importantly, somebody that is on the same page in terms of the future direction of the business.

Finance 66
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When is Spinning the Message a Good Thing?

Marshall Goldsmith

Q: In our company we value integrity, yet leaders - especially in marketing - are taught to "spin" to make products and services sound good to clients. A: Every company that sells products or services "spins" these in a positive way to clients. When is "spinning" a message a good thing? When it is wrong?

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Why Including Government Procurement In Your Sales & Marketing Strategy Will Catapult Your Business To The Next Level

Strategy Driven

Gross Domestic Product (GDP) — with manufacturing second at 12% of GDP. Most agencies have very high credit ratings, and companies can even get advanced payments from financial institutions on the future payments of government contracts (if necessary). There are many benefits of doing business with the government.

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Creating a New Approach to Engineering and Innovation at Hitachi Metals - SPONSOR CONTENT FROM HITACHI METALS, LTD.

Harvard Business Review

With products that include both basic materials and finished products used in automobiles and electronics, Hitachi Metals has established GRIT as a research facility that accelerates the production of advanced materials by using new technologies such as artificial intelligence and computer-generated materials informatics.