Strategy Driven

APRIL 27, 2024

Training and Support Systems Training and support from the franchisor can dramatically influence the success trajectory of a franchise operation. Technology Integration in Franchises The infusion of technology into franchise operations is an accelerating trend redefining industry standards.

65

65

Eric Jacobson

MAY 28, 2021

An explosion of game-changing new technologies, data and cultural shifts will render traditional marketing frameworks and strategies ineffective, and turn the function upside down.” You’ll learn how to : Replace advertising with better ways to efficiently engage consumers at scale. The concept of customer loyalty needs to evolve.

Marketing 65

Marketing Loyalty Brand Customer Loyalty 65

Eric Jacobson

FEBRUARY 22, 2021

An explosion of game-changing new technologies, data and cultural shifts will render traditional marketing frameworks and strategies ineffective, and turn the function upside down.” You’ll learn how to : Replace advertising with better ways to efficiently engage consumers at scale. The concept of customer loyalty needs to evolve.

Marketing 65

Marketing Loyalty Brand Customer Loyalty 65

Strategy Driven

NOVEMBER 19, 2021

Instead, marketplaces are creating ecosystems for their customers. They are driving customers towards the business from all possible sides and earning customer loyalty by offering everything at one place on any channel. You can win this war with technical advancements and customer-friendly policies. To Conclude.

Retail 122

Retail Supply Chain Software Marketing 122

Strategy Driven

OCTOBER 17, 2018

Above all, they want this to be provided in an efficient amount of time. The Customer Experience vs. Customer Service. These should include text, email, and social media, depending on which your customer is most comfortable with. The industry you’re working in can also influence the channels you choose to use.

Customer Loyalty 57

Customer Loyalty How To Media Loyalty 57

Harvard Business Review

MAY 25, 2018

The term “frictionless commerce” is widely used to describe how digital technologies are blending product purchases seamlessly into consumers’ daily lives. Influence vs. Affluence. We see peer influence as a growing force in determining where consumers spend money and what attracts them to brands.

Disintermediation 8

Disintermediation Mass Marketing Retail Brand 8

Harvard Business Review

JANUARY 19, 2011

Ford then worked back from this necessary future reality, determined the share of global emissions coming from Ford products (around 2%), and mapped out the fuel-efficiency levels required to meet the scientific mandate. The 2011 Ford Explorer, for example, is using EcoBoost engine technology to improve fuel efficiency by 25%.

Strategy 15

Strategy PPM Long-term Short-term 15