Strategy Driven

NOVEMBER 8, 2010

If you were to make a list of up-and-coming business trends, social media strategies would probably be near the top. Marketing 101 principles still apply. Social media and community collaboration bring many benefits, including brand-building, customer loyalty and retention, cost reductions, improved productivity, and revenue growth.

Media 50

Media Follow-up Software Newsletter 50

Strategy Driven

JANUARY 24, 2020

There was a time when the entry of an online alternative in a market would scare the hell out of small offline retailers. The time changed, markets evolved, competition became even harsh, and marketplaces required more innovative ways to make money than the mere commissions. Take Amazon for example. It indeed is.

Supply Chain 75

Supply Chain Retail Software Marketing 75

Harvard Business Review

FEBRUARY 23, 2018

” At Unilever, the R&D and marketing departments work in tandem to create and promote products that serve both business and society. Unilever’s waterless soap saves lives by preventing the transmission of dangerous bacteria and saves water, a vital and limited resource in emerging markets.

Incubator 10

Incubator How To Real Estate Business Model 10

Harvard Business Review

AUGUST 5, 2014

Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. Some are chief customer officers, chief experience officers, chief client officers, or chief digital officers. Clear, meaningful insight into the market and the consumer decision journey is job one for today’s CMO.

P&L 10

P&L Banking Marketing Call Center 10

Harvard Business Review

SEPTEMBER 10, 2014

The article shocked the sensibilities of many who worried about rising corporate power in the world, but for many executives struggling to chart courses through the chaos of newly globalized and deregulated markets, it offered an irresistible clarity: one need only focus on owners’ interests.

Supply Chain 12

Supply Chain Bureaucracy Short-term Agility 12

Harvard Business Review

DECEMBER 29, 2011

Playing politics isn't a bad thing, argued Linda Hill and Kent Lineback in this video, if it gives you the influence you need to drive change. Turn Customers into Promoters. Fred Reichheld explained how to increase customer loyalty the way that Apple does. Oh look, a squirrel! Video interview. Audio podcast.

Video 14

Video Porter Charisma Customer Loyalty 14

Harvard Business Review

JANUARY 28, 2015

Supplier relationships, brand identity, process coordination, customer loyalty, and many switching costs were all forms of information. The implications of that insight were becoming obvious for companies that sold information, like newspapers and encyclopedias. But every business is an information business, they stressed.

Porter 8

Porter Power Competitive Advantage Film 8

Harvard Business Review

OCTOBER 21, 2016

Today’s executives are dealing with a complex and unprecedented brew of social, environmental, market, and technological trends. “Stranded assets” are investments that become obsolete due to regulatory, environmental, or market constraints. These require sophisticated, sustainability-based management.

Supply Chain 8

Supply Chain Price Loyalty Efficiency 8