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Our Top Website Plugins for Shopify Sites

Strategy Driven

It automatically adds alt tags to images, helping your products rank higher in search engine results pages (SERPs) and improving accessibility. Plug in SEO: Optimize Your Store for Search Engines SEO is vital for organic traffic. Tidio Live Chat allows you to engage with website visitors, answer questions, and resolve issues instantly.

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Marketing Tips for Start-Ups

Strategy Driven

Finding your niche is key when it comes to developing a strong marketing strategy. Whether it’s pens and notebooks or stickers and t-shirts, applying your brand across merchandise and distributing these at events can be one of the most effective ways to get your name out there. Find Your Niche. Use Social Media. Host a Contest.

Marketing 101
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Hiring An SEM Expert: What Skill Set To Look For

Strategy Driven

The gross merchandise volume (GMV) of B2B e-commerce in 2018 amounted to US$ 10.6 This growth in e-commerce has also fueled the demand for Search Engine Marketing (SEM) experts. In jargon-free terms, the company website must appear towards the top of a search engine results page (SERP). That’s what an SEM expert needs to ensure.

Skills 97
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Blockchain Could Help Artists Profit More from Their Creative Works

Harvard Business Review

How technology is transforming transactions. How Blockchain Works Here are five basic principles underlying the technology. LeBeau considers the engine of SingularDTV to be its smart contract system , which continually directs the flow of funding to, and revenues from, projects per the automated terms of agreement.

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Many CEOs Aren’t Breakthrough Innovators (and That’s OK)

Harvard Business Review

However, CEOs often don’t have the career background and education that would equip them to personally lead the process of new product development. This would mean, for example, working in R&D to lead pharma innovation, new product development for high tech, and product design or merchandising for fashion retail.

CEO 8
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When Big Companies Support Start-ups, Both Make More Money

Harvard Business Review

In the technology world, we’ve seen the tremendous impact that eBay has made in helping small e-commerce businesses get off the ground. Many of them started off selling merchandise from their apartments or homes, and some evolved to become power sellers. Apple’s iOS and Google’s Android have fueled a global bonanza in app development.

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How Software Is Helping Big Companies Dominate

Harvard Business Review

Even outside of the tech sector, the employment of more software developers is associated with a greater increase in industry concentration, and this relationship appears to be causal. Walmart went from a 3% share of the general merchandise retail market in 1982 to over 50% today. Most industries in the U.S. IT Does Matter.