Harvard Business Review

MARCH 22, 2017

Customers today are not just consumers; they are also creators, developing content and ideas — and encountering challenges — right along with you. In a fragmented media and social landscape, marketers can no longer reach their goals for awareness and reputation just through paid media and PR. Turn everyone into an advocate.

Creativity 14

Creativity Marketing Agility Budgeting 14

Harvard Business Review

OCTOBER 7, 2016

For example, your IT security team or security operation center’s (SOC) early monitoring and detection functions should be aligned (through its people, processes and technology) to the business’s most critical assets (“crown jewels”).

Planning 9

Planning Company Crisis Brand 9

Harvard Business Review

SEPTEMBER 24, 2015

A 2014 IMF study illustrates that extreme inequality is self-defeating as it slows down economic growth and insights from behavioral economics show that it damages employee morale and productivity, while large executive bonuses have presented PR nightmares for the companies that award them. For example, in the current U.S.

Case Study 8

Case Study ESOP Incentives Long-term 8

Strategy Driven

AUGUST 1, 2014

We can dispense with all that employee training and professional development. Once the PR crisis passes, things will get back to normal. Not engaging in planning for future operations: So what are you gonna do about it? Sales rankings vary, with various influencers. We make a good product… that should be enough.

Budgeting 80

Budgeting Risk Management Quality Strategic Planning 80

Harvard Business Review

NOVEMBER 28, 2017

Smart businesspeople are well aware that a deceptive firm will quickly develop a bad reputation and lose repeat and future business. Doing so entails operating more efficiently or innovating to create products that consumers value more. What processes led to the development and delivery of a given product or service?

Company 8

Company Short-term Long-term Price 8

Harvard Business Review

OCTOBER 15, 2012

Within a week " United Breaks Guitars " had three million views (it's more than 12 million now), and United had a PR crisis on its hands. Are they fighting to change the current leadership, or simply to influence the leaders' decisions and actions? What does this mean for leaders? It is an act of advocacy rather than destruction.

Brand 15

Brand PR Strategy Politics 15

Strategy Driven

MARCH 28, 2016

Most companies, whether start-ups or long-time players live in a world shaped by the laws of demand where low pricing can trump quality, and where targeted marketing, carefully crafted keywords, and social media engineering can build awareness, influence opinion, and generate sales. Then, there is 50 Shades of Grey.

Productivity 50

Productivity Products Marketing Strategy Budgeting 50

Coaching Tip

JANUARY 27, 2011

There's no denying the PR value of a star. Certainly, these folks have the skill to develop a major corporation, after all that is precisely how we came to know their names. One can hardly imagine a decentralized decision- making process in his operations. Does a corporation run better with a popular emperor in the hot seat?

Succession 113

Succession Welch Leadership Diversity 113