Harvard Business Review

JANUARY 28, 2014

An interconnected world where technology advances at a dizzying pace and new companies emerge, scale, and decline in the blink of an eye means never a dull moment for corporate leaders. Readership had been dipping for four successive generations, as most youth turned to social networks and other online media for news. Thought so.

Disruptive Innovation 8

Disruptive Innovation Advertising Gilbert Market Segmentation 8

Harvard Business Review

APRIL 18, 2013

Creating products and services for market segments of one (" mass customization ") isn''t easy. The only way it can happen: marketing, IT, operations, and human resources functions must collaborate in unprecedented ways. It means building a profile of each customer, based on transaction and social media data (e.g.,

Customer Intimacy 8

Customer Intimacy Supply Chain Market Segmentation Human Resources 8

Harvard Business Review

OCTOBER 24, 2014

I have had a front row seat as companies have struggled to enter the emerging world of the Internet of Things — first, 10 years ago as a vice president at Ambient Devices , an MIT Media Lab spinoff that was a pioneer in commercializing IoT devices, and then as a consultant. Human resources. These may involve new areas for the company (e.g.,

Productivity 8

Productivity Products Company Engineering 8

Harvard Business Review

APRIL 9, 2018

lawmakers are now circling waters bloodied by revelations regarding potential abuse of Facebook’s social media data, with CEO Mark Zuckerberg scheduled to testify on Capitol Hill this week about the “use and protection of user data.” companies doing business abroad. In the U.S., New Business Models, Old Strategies.

Advertising 10

Advertising Cost Business Model Information 10

Harvard Business Review

NOVEMBER 20, 2015

Although big, global supply chains certainly have their own dynamism, they mostly evolve incrementally through minnovation rather than disruption – and thus get short shrift in the business media and amongst aspiring entrepreneurs, hungry to create successful ventures. Manage culture by setting expectations appropriately.

Supply Chain 8

Supply Chain Collins Golden Handcuff Pharmaceuticals 8

Harvard Business Review

JUNE 14, 2013

If you''re marketing to women through social media, imagine your conversations mediated by a smartphone screen. Women, already social media power users, are increasingly exercising that influence via their phones. Women, already social media power users, are increasingly exercising that influence via their phones.

Strategy 8

Strategy Marketing Market Segmentation Learning-by-Doing 8

Harvard Business Review

MARCH 14, 2013

Take Taiwanese GPS manufacturer Mitac , which used this strategy to develop customized devices for each Asian market, serving their specific needs better than Garmin or Tom-Tom could. Haier USA knows it can win trade customers more easily than end-consumers, so uses a 'push' rather than 'pull' go-to-market strategy.

Marketing 8

Marketing Market Segmentation Brand Budgeting 8