Development Marketing Present Value Review 
Harvard Business Review
DECEMBER 2, 2013
This is what is going on now in community development. Take the example of child sponsorships, highly popular as a marketing tool for many NGOs. From the private sector, the trend is toward recognizing the business value of community progress. Big trends in business and society tend to march along at a measured pace.
Harvard Business Review
JULY 15, 2014
Even if you don’t have to calculate CLV yourself (there are lots of tools that will do the math for you ), it’s important to understand the concept so you can decide whether to use it when making marketing and sales decisions. Now the question is how much do you spend marketing to your customers and how effective are your efforts?
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Harvard Business Review
MARCH 10, 2011
When executives evaluate a potential investment, whether it's to build a new plant, enter a new market, or acquire a company, they weigh its cost against the future cash flows they expect will spring from it. To make sure they're comparing apples to apples, they discount those future cash flows to arrive at their net present value.
Harvard Business Review
NOVEMBER 25, 2013
Marketing is in the midst of an ROI revolution. The arrival of advanced analytics and plentiful data have allowed marketers to demonstrate return on investment with a degree of precision that’s never been possible before. To date, however, the reality of marketing analytics has fallen short of the promise.
Harvard Business Review
JUNE 8, 2018
The market caps of just four companies, Apple, Alphabet, Amazon, and Microsoft, now exceed $3 trillion. Their combined assets of $944 billion are an order of magnitude lower than the combined assets of $7,700 billion of the largest 3,177 companies in 1986, when the aggregate market capitalization reached $3 trillion for the first time.
Harvard Business Review
AUGUST 3, 2018
On June 25, 2018, Facebook lost market capitalization of more than $100 billion in just two hours of trading after it announced its quarterly performance, despite exceeding analysts’ earnings forecasts. This example illustrates that investors consider information beyond just earnings as value-relevant. What caused this slump?
Harvard Business Review
FEBRUARY 7, 2011
For decades multinational corporations have poured hundreds of billions of dollars of foreign investments into emerging markets , sometimes preferring the investment climate of "stable" authoritarian regimes over "messy" democracies. The highest estimate that we could find from recent, peer-reviewed studies was a 1.08
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