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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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Leadership Strategies: Are You a Davos Woman?

Women on Business

When I first posed this question to a group of women executives who have joined to attend our “ WELL: Women Executive Leadership Learning ” program in March, they stayed traditional, talking about what they thought the men in the dark suits would find of interest. Bold Leadership There are so many words to describe leadership and almost.

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Revisiting Our Masculine Side of Leadership :: Women on Business

Women on Business

Authentic Leadership I was recently at the Pa. Bold Leadership There are so many words to describe leadership and almost. Leadership Partnership and Business Possibilities Clearing out the old to make way for the new. He ” by Robert Johnson is about the myth of Perceval and the Holy Grail. Governor’s Conference for Women.

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N2Growth Blog

magazine’s offering of information, products, services, and online tools for business or management. Rankings, Lists and Recognitions The Power 150 – Top Marketing Blogs This list ranks the top 150 marketing blogs based on an algorithmic approach using Google page rank, Technorati rankings, Bloglines ranking and editorial quality.

Directory 167
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Leadership Strategies and a New Verbal Diet :: Women on Business

Women on Business

This is a simple aspect of what we do in the WELL program (Women Executive Leadership Learning) that will take place for two days March 2 and 3 at our retreat center in Pennsylvania. Related posts: Leadership Strategies: Are You a Davos Woman? Picture yourself in Davos Switzerland at the annual gathering of.

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Four Ways to Grow Your Business

Chart Your Course

According to a May 2013 survey from email marketing company Constant Contact, 59 percent of small businesses say running their business is harder today than it was five years ago. They credit their success with more affordable and effective marketing tools via the Internet, and growing support for local businesses.

Directory 170
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Leadership Development and Educating our Young :: Women on Business

Women on Business

Related posts: 5 Lessons I’ve Learned about Leadership The economic waves have settled a bit and my company. Women Leadership and Mad Men Some revolutions are bloody, and some are flash-in-the-pan moments.

Education 170