Harvard Business Review

OCTOBER 24, 2011

This impersonal approach allowed the music industry to grow extremely profitable by simply selling "product.". For many artists and their managers, record sales are now just one of many revenue streams and one of a number of factors with which to judge success. A manager's job is to create those businesses and run them well.

Industry 14

Industry Disintermediation Merchandising Long-term 14

Harvard Business Review

AUGUST 15, 2016

Digital commerce and disintermediation have caused many customers to question the importance of having a sales relationship at all. So they help their companies with product development, marketing strategy, and customer service by serving as the Voice of the Customer internally. Great brands avoid selling products.

Brand 8

Brand Disintermediation Price Long-term 8

Harvard Business Review

JANUARY 8, 2013

By sheer happenstance, I had just gotten a copy of Gemba Walks , a collection of essays by James Womack , a co-author of the automotive classic The Machine That Changed The World and a pioneering importer of Toyota-inspired lean production insights and methodologies to America. Toyota was prepared to help its best suppliers scale.

Innovation 8

Innovation Lean Production Disintermediation Automotive 8

Harvard Business Review

JUNE 2, 2014

Next, the innovator has to develop a behind-the-scenes advantage: a way of producing a product or service that seems magical from the customer’s perspective and that is difficult for other companies to replicate. That allows cab drivers to offer many of the conveniences of Uber without being disintermediated.

Disruptive Innovation 8

Disruptive Innovation Disintermediation Business Model Innovation 8

Harvard Business Review

JULY 16, 2014

Quirky is disrupting incumbents in consumer product design and innovation, Local Motors in the automobile business, Relay Rides in car rentals and Kickstarter and AngelList in the financial sector. Many of these dinosaurs – agencies in particular — seemed a bit panicked about being disintermediated. What Makes a CMO Powerful.

Marketing 8

Marketing Disintermediation Hotels Brand 8

Harvard Business Review

OCTOBER 10, 2014

Loyalty and reward programs provide this type of context for B2C companies, while strategic account and relationship management programs do the same for B2B companies. First, they create value for people beyond the products being sold. These brands create engagement platforms that do more than push out messages.

Media 8

Media B2B Disintermediation Content 8

Harvard Business Review

MAY 13, 2013

Last week Apple''s Tim Cook made fleeting reference to "new product categories." Now that we''re done, or nearly done, disintermediating old media like the newspaper, and supply chains like the book store, it''s time to solve that vexing problem of having to get ourselves from one place to another. So let''s behold them.

Disintermediation 8

Disintermediation Hotels Airlines Travel 8

Harvard Business Review

SEPTEMBER 27, 2016

In a recent interview, Benko discussed AT&T’s efforts and offered advice for HR leaders and individual managers on how today’s workforce can avoid obsolescence. How talent management is changing. What’s the attitudinal shift that needs to happen for individual employees and managers to ensure their relevance?

Skills 8

Skills Company Core Competence Career 8

Harvard Business Review

JUNE 27, 2017

Executives should also be wary of how AI increases the dangers of brand disintermediation. As brands assume more and more AI functionality, businesses must proactively manage any potential ethical and legal concerns. Whatever the form factor, companies must skillfully manage any future shifts in customer interactions.

Brand 10

Brand Disintermediation Ethics Technology 10

Harvard Business Review

DECEMBER 1, 2011

Every single innovation conversation I've had recently with business unit leaders, product managers and/or marketing executives invariably focuses on the importance of partnership and collaboration with their best suppliers and vendors. In other words, innovation occurs when we bypass or disintermediate procurement.

Price 15

Price Innovation Disintermediation TCO 15

Harvard Business Review

MAY 13, 2015

Using software, like the apps on new “smart” TVs, or hardware, like Roku or Chromecast devices, any consumer with a strong Internet connection can now bypass the disintermediated MSO. Clusters can then receive customized product offerings and messaging, to drive deeper resonance and relationships. Brands as media companies.

Brand 8

Brand Disintermediation Media Metrics 8

Harvard Business Review

AUGUST 5, 2015

The typical funnel starts with a marketing-generated lead for a “suspect” that, after qualification, becomes a “prospect,” and then a customer through steps that are measured and managed. That is, core solution-selling and account-management skills still matter. Buying is a continuous and dynamic process.

B2B 8

B2B AIDA AIDAS Disintermediation 8

Skip Prichard

JULY 26, 2021

Own and disintermediate the customer relationship. This disintermediation of the customer account control is a hallmark of digital giants. . 3) hedge bets by building products and services on multiple platforms in order to compete on the same terms as digital giants in ways that are least likely to get regulated.

Disintermediation 130

Disintermediation Cost-Benefit Analysis Short-term Long-term 130