Ethics Finance Marketing Metrics 
N2Growth Blog
JULY 6, 2010
Furthermore, last time I checked a CEO can always be removed for lack of performance, or moral and ethical indiscretions, so what purpose do CEO term limits serve other than to disincentivize the CEO? Sound off in the comments below… Share and Enjoy: View Comments [link] Patti Blackstaffe Fantastic article, Mike, as usual.
N2Growth Blog
NOVEMBER 29, 2010
They must be relevant, meaningful, in alignment with cultural values, and tied to the right set of metrics. As an example, the marketing assistant who receives a comparatively small bonus when contrasted to that of a sales person feels that his/her contribution is minimized and feels treated unfairly.
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N2Growth Blog
DECEMBER 13, 2010
They will not compromise their value system and personal ethics for temporary gain. I think many in leadership get to choose the metric they use to measure, and they seem to always choose the one that makes them look good. That said, your observation about the need to measure the "right" metrics is an astute one.
N2Growth Blog
JANUARY 11, 2024
This includes sales , marketing, customer support, pricing, and revenue management, distinctly mapping out the path to sustainable, profitable growth. Additionally, a CRO is crucial for aligning all revenue-related functions, from customer service to sales and marketing.
N2Growth Blog
APRIL 25, 2010
Reward talent, innovation, loyalty, attitude, creativity, work ethic, contribution, and leadership ability…not tenure. I want metrics that mirror experience. often evoke feelings of hatred at the mere mention of their name. The bottom line is this…as an employer you need to possess an extreme bias toward performance.
Harvard Business Review
NOVEMBER 27, 2015
Businesses are more profitable and productive when they act ethically, treat their staff well, and communicate better with their customers, according to the latest Lady Geek Global Empathy Index. Whole Foods Market. There is a direct link between empathy and commercial success. compared to weighted average of 5.2% Procter & Gamble.
Harvard Business Review
MAY 29, 2012
The idea that corporations need a single purpose is based not in law, but in economists' arguments that unless we have a single, objective, easily-observed metric to judge how well directors and executives are running firms, corporate "agents" will run amok. There are few human activities whose success is measured by a single metric.
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