In the CEO Afterlife

JULY 2, 2013

Many years ago I read Theodore Levitt’s The Marketing Imagination. In the book, the renowned marketing professor said there was no such thing as a commodity, only people who think like commodities. This served me well as a branded coffee marketer. Differentiation is the name of the marketing game.

Marketing 257

Marketing Levitt Telecommunications Brand 257

N2Growth Blog

APRIL 29, 2021

As each piece of new technology hits the market, scam artists worldwide are becoming increasingly more crafty in their approach to exploit vulnerabilities in security and have left us exposed to digital attacks. This immense expansion of digital space has left us in dire need of advanced cybersecurity measures.

Technology 240

Technology Innovation Levitt Supply Chain 240

Lead Change Blog

JANUARY 28, 2019

People who lead from this perspective bring completely different practices than those who have a more parental view of their leadership role. Innovative service leadership relies on the naturalness of valued relationships instead of “proper” dealings, artificial structures, and contrived pecking orders.

Innovation 254

Innovation Levitt Objective Creativity 254

The Practical Leader

MARCH 13, 2024

Harvard Business School Professor Ted Levitt, a leading research and author in management, marketing, and former editor of Harvard Business Review, said “Early decline and certain death are the fate of companies whose policies are geared totally and obsessively to their own convenience at the total expense of the customer.”

System 52

System Organization Levitt Root Cause Analysis 52

Lead Change Blog

APRIL 1, 2016

A leadership lesson Chip gained from his first job was: inclusion will get you more commitment than control. . ” The books Chip has found most helpful for his professional life include Watership Down by Richard Adams, Marketing for Business Growth by Ted Levitt, and The Purple Cow by Seth Godin.

Levitt 150

Levitt Godin Customer Loyalty Airlines 150

Joseph Lalonde

MARCH 14, 2018

I asked each of these leaders a single question about healthy leadership: What healthy habits do you attribute to your success as a leader? Discover a healthy leadership habit of @MichaelHyatt at Click To Tweet. Check out these healthy habits of #leadership experts @MichaelHyatt, @MarkTimm, and @48DaysTeam Click To Tweet.

Succession 316

Succession Self-aware Learning-by-Doing Follow-up 316

Harvard Business Review

JANUARY 13, 2014

In 1960, marketing legend Ted Levitt provided perhaps his seminal contribution to the Harvard Business Review : “ Marketing Myopia.” To avoid that, Levitt exhorted leaders to ask themselves the seemingly obvious question – “What business are you really in?” Innovation Leadership Strategy'

Levitt 11

Levitt Christensen Competitive Advantage Welch 11