In the CEO Afterlife

MAY 1, 2012

Innovation starts with leadership. Oh yes, they talk about innovation in their annual reports and their mission statements. Product displays, success stories are everywhere – on the walls, in the newsletters, online in social media. Magic can’t happen in cultures that don’t worship innovation.

Mission Statement 222

Mission Statement Innovation Committee CEO 222

Strategy Driven

MARCH 29, 2012

Company Alignment – Businesses exist for a reason, typically codified by the organization’s mission statement. You just finished reading Marketing and Sales - Some Sales Are Simply Not Worth Making ! Complimentary Resource – Sales and Marketing: The New Power Couple. Book value is not guaranteed.

Marketing 67

Marketing Document Mission Statement Core Competence 67

Strategy Driven

JUNE 15, 2015

Develop a sales mission statement. Develop a sales mission statement. Your company has a mission statement, and you can’t recite yours to me, or even come close. Because it’s a bunch of corporate marketing drivel that you don’t believe in, let alone memorize. Dude, IT’S THE MISSION! The reason?

Mission Statement 50

Mission Statement Seminar Customer Loyalty Competitive Advantage 50

LDRLB

MAY 7, 2012

Innovation starts with leadership. Oh yes, they talk about innovation in their annual reports and their mission statements. Product displays, success stories are everywhere – on the walls, in the newsletters, online in social media. Magic can’t happen in cultures that don’t worship innovation.

Mission Statement 113

Mission Statement Innovation Committee Teamwork 113

Strategy Driven

OCTOBER 3, 2014

Develop a mission statement. In reality, the Mission Statement is rewritten several times, as the planning process ensues. The last draft of the statement will be an executive summary of collective ideas and works of the Visioning team. This process helps to define and develop value systems to create success.

Mission Statement 81

Mission Statement Benchmarking Tactics Strategic Planning 81

LDRLB

MAY 7, 2012

Innovation starts with leadership. Oh yes, they talk about innovation in their annual reports and their mission statements. Product displays, success stories are everywhere – on the walls, in the newsletters, online in social media. Magic can’t happen in cultures that don’t worship innovation.

Mission Statement 90

Mission Statement Innovation Committee Teamwork 90

Strategy Driven

SEPTEMBER 10, 2012

Tasteless, forgettable mission statements don’t have the force of attracting strong customers. Most companies, especially large ones, fail to understand the difference between a mission statement, a value statement, a vision statement, and a hot air marketing message that no one understands or believes in.

Globalization 50

Globalization Mission Statement Human Capital Seminar 50