Leadership Marketing Productivity Time to Market 
Engaging Leader
SEPTEMBER 15, 2014
Perhaps it was an idea for a new product or service, or a process change to solve a complex problem. Perhaps it was an idea for a new product or service, or a process change to solve a complex problem. It presents a method for leveraging a set of tools emerging from lean start-up, design thinking, and agile software development.
Mills Scofield
DECEMBER 5, 2014
Once upon a time, before the era of big data analytics, corporations had similarly routine business growth issues and threats: i.e.: after years of being the market leader in a specific product category, they quickly begin to lose market share, they wanted to introduce their product into a new market.
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Strategy Driven
JUNE 29, 2016
How do organizations achieve longevity, the kind of longevity that survives long past the founder or any particular leader or leadership team? In the meantime, the firm and supply chain invest heavily in the product or service offering, in hopes of luring customers. Resistance from the Customer.
Your Voice of Encouragement
MAY 14, 2010
But you’ll actually get more done if you concentrate on one thing at a time. In this video I explain why focusing your attention is more productive than trying to handle multiple priorities simultaneously. I'm convinced that the freedom to focus on one task at a time is better for both us and for our customers.
Harvard Business Review
DECEMBER 13, 2017
Because I teach a course on Product Management at Harvard Business School, I am routinely asked “what is the role of a Product Manager?” ” The role of a Product Manager (PM) is often referred to as the “CEO of the Product.” Performing market assessments. Core Competencies.
Harvard Business Review
JUNE 17, 2015
This seems to be a key question on the minds of not just marketers, but company strategists these days. This intensive customer focus has increased as technology-enabled transparency and online social media accelerate an inexorable flow of market power downstream from suppliers to customers. How well do you know your customers?
Harvard Business Review
DECEMBER 19, 2016
Pursuing cost leadership versus differentiating for value. On one hand, pure cost-based strategies are now rarely viable because the forces of automated production, mass customization, global supply chains, direct channels, networked devices, etc., Leadership is changing — fast. Manage costs — or add value?
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