Harvard Business Review

JULY 17, 2015

Others may simply see no alternative to trying to keep the brand going at any cost, even if that means aggressive discounting, cheap licensing, or other tactics that erode long-term brand value. The owners of Service Merchandise and Woolworth’s have both benefitted from this line of thinking.

Brand 8

Brand Merchandising Retail Real Estate 8

Harvard Business Review

JANUARY 28, 2013

The irony here is that the Star Wars franchise has been focused on licensing and new-platform development for years. billion in ticket sales, that's only a fraction of the sales of licensed goods, estimated today at $20 billion and counting. We mention all this licensing lucre not because it is bad for the brand but because it is good.

Franchising 8

Franchising Licensing Merchandising Film 8

Harvard Business Review

APRIL 23, 2014

Licensing can generate big business for brands. The top 150 global licensors accounted in total for almost $230 billion , according to License! billion in retail sales of licensed merchandise worldwide in 2012, fueled by the popularity of its Marvel Comics properties. Licensing’s popularity makes sense.

Brand 8

Brand Licensing Apparel Merchandising 8

Harvard Business Review

OCTOBER 24, 2017

And after regulators in London announced they would rescind Uber’s license to operate , a petition that quickly gained more than 850,000 signatures supporting Uber led the mayor to backtrack on his opposition to the firm. Small businesses and entrepreneurs have also effectively deployed online petitions.

Licensing 8

Licensing Proposal Retail Long-term 8

Harvard Business Review

DECEMBER 18, 2017

Working with Microsoft, Real Madrid focused on creating the absolute best possible experience for every kind of fan in several key areas: free content, premium content, licensing games and content, events for the day of a match or live happening, and e-commerce. ” Read More from Microsoft.

Sports 8

Sports Brand Content Industry 8

Harvard Business Review

NOVEMBER 19, 2018

Walmart went from a 3% share of the general merchandise retail market in 1982 to over 50% today. The business model was to write the software and then sell licenses to publishers. Vox does license its software to some other companies (so far, mostly non-competitors), but it is itself a publisher. IT Does Matter.

Software 8

Software Company Competitive Advantage Henderson 8

Harvard Business Review

FEBRUARY 6, 2017

Research finds that when we’re denied resources, we give ourselves a license to try new ways of using the resources we already have. Ethan talked about all the times he’d been told no in his career: on plans to merchandise products, sophisticated inventory control systems, and basic training handbooks.

Creativity 8

Creativity Budgeting IPO Merchandising 8

Harvard Business Review

OCTOBER 18, 2018

Barker had licensing deals with sports leagues to make merchandise with their logos and partnered with large brands to produce it for retail markets, and when Lance took the company over, its revenues were about £100 million. . “Unfortunately, I think we’re beyond that.” ” This Mess.

Case Study 10

Case Study Team CFO Merchandising 10

Harvard Business Review

MAY 30, 2014

But the capabilities — from merchandising to managing store staff and operating the supply chain — are very different for a small-store format. Or consider U.S. health care providers: the push for more accountable care will require new business models where risk sharing with private and government insurers becomes more the norm.

Company 8

Company Supply Chain Airlines Health Care 8

Harvard Business Review

NOVEMBER 26, 2015

We then factored in the compound annual growth rate, royalties from licensing deals, and their tax-exempt status to calculate cash flows directly attributable to the brand. We discounted future cash flows at a rate of 10% a year, reflecting the future value of money by 10% per year. I can see two reasons for this.

Brand 8

Brand Sports Merchandising Reference 8