Harvard Business Review

MARCH 31, 2016

Now participation exceeds 50% since this change and has helped workers become more actively engaged in the company’s wellness program. This can help overcome some of the top barriers to program participation and success: lack of awareness, lack of interest and suspicions about employers’ motivations.

Planning 8

Planning Incentives ROI Long-term 8

Strategy Driven

NOVEMBER 8, 2010

If you want to become a meaningful part of social conversations and interactions, you’ve got to know who your target “fan base” is, where they spend their time online, and what sorts of content and programming is valuable and relevant to them, and will foster their continued interest and participation.

Media 50

Media Follow-up Software Newsletter 50

Harvard Business Review

OCTOBER 20, 2015

In response, a growing number of experience design agencies (mine among them) are creating “experiential brand homes” like the Guinness Storehouse in Dublin — physical destinations (think of them as theme parks for the brand) that engage customers and build loyalty. They are inherently social. Start in the heart.

Brand 8

Brand Storytelling Trout Retail 8

Harvard Business Review

OCTOBER 3, 2018

The firm had outdated segmentation frameworks and loyalty programs, weak customer contact management, and suboptimized client identity management, so she championed and launched a customer relationship management initiative to revamp them. She also began paying more attention to projects that would drive future growth.

CFO 8

CFO CEO Agility Marketing 8

Harvard Business Review

NOVEMBER 25, 2013

Marketing is in the midst of an ROI revolution. ’” To reverse this perception and to get greater bang for marketing’s buck, we believe that CMOs must become true collaborators with CFOs and adopt a marketing ROI approach that’s driven by analytics. The opportunity is enormous. Get more for the money.

CFO 8

CFO Short-term Long-term Benchmarking 8

Harvard Business Review

OCTOBER 8, 2018

Let’s develop an up-front “technology ROI” that measures workflow impact, inefficiency, hassle and impact on physician and nurse well-being. After implementing Code Lavender programs, hospitals often experience improvements in staff morale and loyalty.

Health Care 8

Health Care Metrics Technology System 8

Harvard Business Review

APRIL 20, 2016

In the B2C world, it is about sales and customer loyalty: not just getting your customer to click and buy, but getting them so worked up about your product that they’ll never so much as think about buying from your competitor instead. When we make the Internet worse for individual users, we waste an extraordinary opportunity.

Cost 8

Cost Marketing Content Media 8

Harvard Business Review

SEPTEMBER 4, 2015

These programs also tend to attract the highly coveted 18-to-34-year-old demographic, known for having the most disposable income and believed to be more easily influenced by ads than older adults with more entrenched buying habits and brand loyalty. There’s a problem with this reasoning, however.

Advertising 8

Advertising Brand Audience ROI 8