Leading Blog
DECEMBER 12, 2022
More than two-thirds of them never deliver a positive return to investors. The four elements in the diamond collectively specify the opportunity : what the venture will offer and to whom; its plan for technology and operations; its marketing approach; and how the venture will make money. Marketing: How much to spend on marketing. .
Harvard Business Review
OCTOBER 2, 2014
It’s easy to make a case that Apple is now positioning itself to become more of a provider of luxury-level technology. Meyer writes: So far, Apple has been a company focused on the mainstream, on the mass consumer, in an era where the most reliable profits could be found in the luxury market. Apple Customers Marketing'
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Horizons Tracker
APRIL 28, 2022
It’s perhaps no surprise, therefore, that data from Rice University shows that market power today is more concentrated in the hands of a relatively small number of incumbents than ever before. It runs the risk that startups targeting niche problems get crowded out in favor of those forced to chase mass market problems.
Harvard Business Review
OCTOBER 19, 2016
Rather than starting with their own portfolio needs and barreling ahead—a supply-driven strategy that companies rarely seem to escape—successful companies start with the consumer’s mindset and use that lens to identify market gaps. times the cost of mainstream ice creams.
Leading Blog
MARCH 3, 2015
Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first mass market personal computer. Producers frequently operate in markets that require them to rethink the fundamentals of product or business design in order to deliver at scale. Taking a Relative View of Risk. Management'
Harvard Business Review
NOVEMBER 9, 2012
The first five seasons of the "Live in HD" program had received mostly positive reviews in the community. The Met, with his inclusive strategy, has activated a mass market outside the confines of the theatre and of the traditional affluent and aging opera lover. It has also been a commercial success.
Harvard Business Review
DECEMBER 2, 2010
Today, Seth Godin examines the challenge of marketing to the world's poor. Its success will depend on the ability to create a market for the idea. Acumen creates these markets using patient capital. So how can the $300 House be marketed effectively? Triple the U.S. population by three. How do we do that? And so it grows.
Expert insights. Personalized for you.
204 
Let's personalize your content