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Why Businesses Must Grasp Millennial Thinking or Face Economic Calamity

Great Leadership By Dan

They check websites, blogs, or peer reviews that they trust. Gen Xers and Baby Boomers need to realize that how they grew up is affecting the way they are selling and marketing their organizations. But you cannot sell and market to Millennials the same way you were sold and marketed to. Information is essential.

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Why Influencers Are Vital To Your Brand

Strategy Driven

More and more of us are paying attention to what’s going on on social media, and companies realize that the best way to get through to their audience is with the strength of marketing on social media. The reason that social media marketing is becoming so popular is with the rise of the influencer.

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Cracking the Behavior Code

Great Leadership By Dan

See Beyond Bad Behaviors to Underlying Intentions There are nearly as many behavior change strategies as there are professions. Marketers claim that cajoling in just the right way will get things done. Educators tell us that better behavior requires better information.

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Simple Digital Technologies Can Reduce Health Care Costs

Harvard Business Review

Digital therapeutics are being increasingly validated in clinical trials published in peer-reviewed medical journals and are available or are being developed for most chronic diseases. An Adoption Strategy. Here is a basic framework that employers can use to develop a strategy for introducing digital therapeutics.

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Focus on Keeping Up with Your Customers, Not Your Competitors

Harvard Business Review

They’ve redesigned their core processes in the area of procurement (online shopping), talent acquisition (marketplaces), collaboration (social networking), market research (peer reviews), finance (mobile payments) and travel (room and ride sharing). Have you reinvented your core processes to the same degree?

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Good Bosses Switch Between Two Leadership Styles

Harvard Business Review

These two leadership styles, which I and other researchers refer to as dominance and prestige , respectively, reflect two fundamental strategies people use to navigate their way through social and organizational hierarchies. Neither strategy is necessarily better than the other. Which situations call for prestige?

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Will You Be Writing Off Your Investment in Egypt?

Harvard Business Review

For decades multinational corporations have poured hundreds of billions of dollars of foreign investments into emerging markets , sometimes preferring the investment climate of "stable" authoritarian regimes over "messy" democracies. The highest estimate that we could find from recent, peer-reviewed studies was a 1.08

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