In the CEO Afterlife
APRIL 1, 2012
In my blog of last week, entitled A Monster of an Idea , I gave kudos to the Monster Beverage Corporation for becoming a ridiculously -profitable, high-growth $2 billion dollar enterprise despite ignoring the Holy Grail of marketing commandments. A market did not exist for his brainchild; Mateschitz believed he could create one.
In the CEO Afterlife
MARCH 26, 2012
Even though I am far removed from the energy drink target market, I’m a little embarrassed to admit my ignorance of the category and what makes it tick. The result is a brand that has achieved cult status by actually positioning itself as the anti-cult to the market leader, Red Bull. Monster has done just that. ounce size.
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Chartered Management Institute
DECEMBER 5, 2023
Mars gave Fiona a deep knowledge of everything from sales and marketing to general management, and she finally became global president of food, multisales and global customers at the company in 2015. I’ve not been to an investor meeting or a capital markets day where this isn’t the number one question on people’s lips.
The Horizons Tracker
NOVEMBER 23, 2020
They have been joined by companies like Ford, REI and JPMorgan Chase, all of whom have announced long-term plans for remote working. With pan-European research showing that remote workers are more productive, it’s perhaps no surprise that so many knowledge-based firms are voting with their feet and their wallets. Shifting sands.
Thin Difference
APRIL 11, 2019
Producer: owned by producers of commodities or crafts who have joined forces to process and market their products. These employee-owned businesses are more connected to their communities, better for their workers, and are measurably more stable and productive than traditional investor-owned corporations. Cooperative Examples.
Harvard Business Review
DECEMBER 25, 2013
While most startups who set up pages on Kickstarter, Indiegogo or a host of other crowdfunding sites are looking to hit a specific goal and then get started making their project a reality, a new crop of businesses are using the platform for as a wholly different business model: selling their product before it exists.
Harvard Business Review
SEPTEMBER 17, 2018
That’s when consumers feel so invested in a product that it becomes an extension of themselves. Companies that encourage psychological ownership can entice customers to buy more products, at higher prices, and even to willingly promote those products among their friends. It’s called psychological ownership.
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