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What HR Has Learned From Marketing

The Horizons Tracker

In the first phase, they highlight how companies were focused on process improvement via approaches such as Six Sigma and Total Quality Management. This phase saw product development oriented around what would deliver the greatest boost to customer satisfaction. Stage 1 – process improvement.

Marketing 111
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6 Silent Productivity and Profitability Pitfalls, part 1 of 7

Strategy Driven

The last decade ushered in an economic meltdown and technological breakthroughs that have forever changed the business world as we knew it. During this time, an engineer named Taiichi Ohno (known today as the father of Toyota) began the task of building a new capacity for Japanese industrial production. In the U.S.

Ohno 50
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How Big Companies Beat Local Competition in Emerging Markets

Harvard Business Review

You might think that emerging country companies are more ready to address the needs of and win customers in other emerging markets. Indeed, India's Godrej Consumer Products Ltd. PureIt became a grand market success in India, winning a Golden Peacock Innovative Product/Service Award and acclaim in UNESCO's Water Digest.

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How GE Stays Young

Harvard Business Review

Under CEO Jack Welch in the 1980s and 1990s, they adopted operational efficiency approaches (“ Workout ,” “Six Sigma,” and “Lean”) that reinforced their success and that many companies emulated. Marketing plays a catalyst role, providing growth funding. They have branded it “FastWorks.”

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Scaling Your UX Strategy

Harvard Business Review

In business today, "user experience" (or UX) has come to represent all of the qualities of a product or service that make it relevant or meaningful to an end-user — everything from its look and feel design to how it responds when users interact with it, to the way it fits into people's daily lives. Just look at the. $1

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Can Anyone Stop Amazon from Winning the Industrial Internet?

Harvard Business Review

There are three types of products today. Type 2: These are once-analog products that have now been converted into digital products, such as photography, books, and music. These products are typically sold as a service via digital distribution platforms (Audible.com for books, Spotify for music, Netflix for movies).

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To Lead Change, Explain the Context

Harvard Business Review

For example, one CEO of a large technology firm oscillated between major expansions (e.g. pursuing adjacent markets, making acquisitions) and significant contractions (e.g. downsizing, divestitures, program cancellations) several times over the course of just a few years.

Welch 8