Using Underdog Narratives To Motivate Teams
The Horizons Tracker
JULY 23, 2023
Using the underdog Research from the USF Muma College of Business explores how the approach can play out and whether there are any potential potholes for managers to keep in mind. ” Fighting spirit For instance, consider Apple’s situation in 2001 just before launching the iPod, when the company was facing difficult times.
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